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Suppliers: Fuel Your Year-Round Growth

The Champions Program is the best way to get in front of the car wash industry.

Live events support lead gen, no question. But most B2B deals close 60–180 days after the event itself, not at the show. The most successful suppliers are pairing events with sustained media/newsletter follow-through — the event creates the spike, but conversion happens in the months of touchpoints after.

Companies combining trade shows with digital marketing see 23% higher growth rates than those using either channel alone, and integrated campaigns produce 67% more qualified opportunities than single-channel efforts.

ICA's Champions program extends reach with tailored annual sponsorships that keep your brand visible well beyond the show floor.

We sold out of supplier partnerships in 2026. Don't miss out on your chance for 2027! Click the “Join 2027 Champions” button to submit your application. We will be in touch with you soon.

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Join 2027 Champions
 
Renewal applications are open through October 15. New partner applications will be accepted on a first-come, first-served basis starting October 16. 
Program Details
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Increase Brand Visibility and Influence

Become an ICA Champions Partner and stay in front of qualified leads—from our website to our magazine to the annual trade show and so much more. Partnering with ICA's media and events allows your brand to reach the most decision makers within the car wash industry.

Partnership Details

Champions Partners

70%
of 10,000 annual The Car Wash Show attendees are decision makers
26,000+
Social reach across Facebook, Instagram, LinkedIn, X, and YouTube
84%
of ICA's 10,000 monthly website visitors come from organic traffic
22,000+
Weekly circulation of our weekly e-newsletter, CAR WASH News

Discover the Growth Potential of ICA’s Champions Program

Whether your goal is to elevate your brand, lead the car wash space, expand your presence at The Show, or launch a product successfully, there’s a Champions package designed for you. Discover how often your ideal audience will hear your message.

Meet With Us
Every Week

Car Wash News
Whether you're a car wash enthusiast or industry insider, our weekly newsletter delivers everything you need to stay ahead. From the latest product launches and major acquisitions to inspiring community stories—we've got your car wash updates covered, all in one place.

ICA Social
We're active on Facebook, Instagram, LinkedIn, and X — and so is your community. Be a part of the daily conversation and get real feedback in real time from the people who are using your products and services.

CAR WASH Exchange
Our video-based series brings insightful dialogue to the heart of the car wash community. It connects professionals with strategies, technologies, and expert perspectives shaping the industry's future, and is promoted widely across ICA's podcast, website, newsletter, Spotify, and social media channels.

Every Quarter

Print & Digital Advertising Opportunities
Our award-winning publication, CAR WASH Magazine™, is the preferred source of information for car wash business leaders. ICA subscribers receive all four printed issues each year, and content can be accessed at any time online. A planned special edition is once again in the production schedule this year for added value and reach between the Q2 and Q3 editions.

Every Year

The Car Wash Show™
Attended annually by nearly 10,000 people from the industry's leading companies, The Show is the ultimate gathering for car wash pros.

Digital Content
CarWash.org will feature breaking news, industry analysis, and insightful features, including gated content for ICA Members.

International Markets
ICA's new acquisition of Carwash Info opens up your reach to the DACH market, with more international opportunities developing.

Discover the Perfect Fit for Your Company

Extend

$15,000/Annual

Designed for suppliers who want consistent visibility and access throughout the year.

  • Recognition on ICA website as a preferred supplier
  • Sponsored content feature in CAR WASH News weekly newsletter (2 per quarter)
  • Two ICA social media posts
  • (NEW) Monthly inclusion in Champions Reels Program
  • 20% discount on advertising in CAR WASH Magazine and carwash.org
  • (NEW) European Market Exposure: 20% discount on advertising in Carwash Info Magazine and carwashinfo.de, plus directory listing in two issues of Carwash Info*
  • Opportunity to purchase a feature episode in CAR WASH Exchange for $2,500
  • The Car Wash Show Package, including: Five complimentary customer/prospect registrations; Exclusive tradeshow VIP hours for up to 15 customers/prospects; Early preview access to event sponsorships and bundled discount; VIP Express check out line in registration; Swapcard App Upgrade; Daily access to VIP Lounge; Priority booth selection in case of tie; Post Show Report; One targeted email to show attendees; First time attendee lead list
  • (NEW) Invitation for two to attend ICA's Hall of Fame Celebration
  • On-site signage and recognition at ICA events
  • Prioritization press release placement in media channels
  • Ten ICA Memberships included for staff
  • (NEW) Five ICA Memberships to gift customers/prospects
  • ICA Champions logo for use in email, website and marketing

Elevate

$25,000/Annual

For top-tier suppliers who seek maximum brand presence, priority access, and ICA-aligned thought leadership. (Limited spots available)

Everything in Extend, PLUS:

  • Feature episode in CAR WASH Exchange
  • One Feature Article in CAR WASH Magazine + carwash.org
  • (NEW) European Market Exposure with your feature article from CAR WASH Magazine translated in German for insertion into Carwash Info (one issue)*
  • (NEW) One Super Leader Board Digital Ad on carwash.org
  • Two additional social media posts (4 total)
  • Five additional The Car Wash Show complimentary customer/prospect registrations (10 total)
  • Exclusive The Car Wash Show tradeshow VIP hours for up to 15 additional customers/prospects (30 total)
  • Advance hotel block access and concierge support to reserve rooms for The Car Wash Show
  • Five additional ICA Memberships for staff (15 total)
  • (NEW) - Five additional ICA Memberships to gift customers/prospects (10 total)

*Carwash Info media kit - https://carwashblog.de/mediadaten-2027/

Join 2027 Champions
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Limited space available

This all-access program is the perfect solution for companies looking to maximize their reach with customers and stay ahead of competitors. Set-up a time with the International Carwash Association to determine the right path for your team. 

Jen Fitzpatrick | Business Development Manager, ICA
Email: jfitzpatrick@carwash.org
Phone: 630-815-4805

Schedule a Meeting