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CAR WASH Pulse™

Our industry data. Your industry advantage.

What motivates your customers? Why do they become or stay a member? Knowing your customers' behavior is only the first step. With CAR WASH Pulse, ICA’s proprietary research helps you answer these questions, and more, ensuring you are competitive and informed.

  • Published quarterly
  • Delivered digitally
  • Included with ICA subscriptions
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CAR WASH Pulse is produced four times a year, and contains the latest information about retailer and supplier sentiment, expectations and growth projections, as well as highlights from ICA's most recent consumer research and key economic indicators.

What's inside?

CAR WASH Pulse is included with an ICA subscription. If you're not a subscriber, you can join at carwash.org/join for $120/year.

When published, CAR WASH Pulse reports are accessible via the thumbnails below.

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CAR WASH Pulse™ Editions

A Sneak Peek Into CAR WASH Pulse

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Get the Pulse of the Industry
In-depth analysis on both the retail and supplier side when it comes to year-end growth projections, revenue expectations and industry-wide challenges.
The Consumer Pulse
An integral piece of car wash market research is taking a deep look into how the consumer is feeling in between economic volatility, rising prices and pressure on discretionary income.
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