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FUEL YOUR YEAR-ROUND GROWTH
Become an ICA Champion and stay in front of qualified leads—from the trade show floor to podcasts and so much more.
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Boost Your Business with Expanded Brand Visibility
Did you know that 70% of people prioritize doing business with companies they trust? Being a part of The Car Wash Show™, ROADMAP, and other ICA events helps you develop new connections and discover exciting opportunities within the car wash industry. Staying in touch with your partners all year long through ICA’s full media portfolio, from podcasts to newsletters to social media, will help you build the trust that’s crucial for lasting business relationships.
The International Carwash Association's Champions program offers customized annual sponsorship opportunities to keep your brand front and center, extending your reach well beyond The Show. By aligning with the industry’s most trusted community, you'll stand out—not only on the trade show floor but in the months that follow.
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ATTENDEES
Total audience at The Car Wash Show and ROADMAP each year.
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MAGAZINE
Quarterly recipients of CAR WASH Magazine in print plus three annual digital releases.
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SUBSCRIBERS
Highly engaged subscribers to our weekly CAR WASH News e-newsletter.
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SOCIAL REACH
Social reach across Facebook, Instagram, LinkedIn, X, and CAR WASH The Podcast.
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Is ICA’s Champion Program Right for My Business?
We’re so glad you asked—and yes! If your goal is to elevate your brand in meaningful ways, to be positioned as a leader in the car wash space, to enhance your presence at The Show, or to have a successful product launch, then we have a package that is perfect for you.
How often are we speaking directly to your target audience?
EVERY WEEK
Car Wash News
Our weekly newsletter is for all those car wash junkies out there. From general industry information to M&A activity to community impacts—this is the place to keep you updated on all things car washing.
ICA Social
We’re active on Facebook, Instagram, LinkedIn, and X — and so is your community. Be a part of the daily conversation and get real feedback in real time from the people who are using your products and services.
CAR WASH The Podcast
Our weekly podcast is your source for real stories and real business insights from the experts—both in and out of the car wash industry. Our show helps investors, owners, operators, and managers think about ways to enhance their business.
EVERY QUARTER
CAR WASH Magazine™
The award-winning CAR WASH Magazine is the preferred source of information for car wash business leaders. ICA members receive all four printed issues each year and content can be accessed at any time online.
EVERY SPRING
The Car Wash Show™
Attended annually by nearly 10,000 people from the industry’s leading companies, The Show is the ultimate gathering for car wash pros.
EVERY FALL
ROADMAP
Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions.
Car Wash Show: Europe
September 24-25, 2025
Amsterdam
Car Wash Show: Australia
August 11-13, 2027
Adelaide
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Discover the Perfect Fit for Your Company
Explore our Champion package options. Not sure what tier will best serve your business needs? We’re here to help.
ENHANCE
$5000/Annual
- Team ICA Membership
- PULSE quarterly industry insights
- 20% off print ads in CAR WASH Magazine
- 10% discount on sponsorship purchases & concierge support at ICA events
EXTEND
$15000/Annual
- Everything in Enhance, PLUS:
- Personalized quarterly introduction to 1,000+ new investor leads
- Dedicated segment in CAR WASH News (10,000+ weekly circulation)
- Premium digital ad placement in ICA App
- Email promotion to 9,000+ Car Wash Show attendees
- Two dedicated ICA social media posts (25,000+ followers)
- Exhibit Effectiveness Evaluation at The Car Wash Show
ELEVATE
$25000/Annual
- Everything in Extend, PLUS:
- CAR WASH the Podcast feature episode
- Double-page spread in CAR WASH Magazine
Add an extra podcast episode for $2,500
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See Yourself in CAR WASH Magazine
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Limited Space Available
This all-access program is the perfect solution for companies looking to maximize their reach with customers and stay ahead of competitors. Set up time with the International Carwash Association Growth team to determine the right path for your team.
