Partner with ICA

Every Week

Car Wash News
Whether you're a car wash enthusiast or industry insider, our weekly newsletter delivers everything you need to stay ahead. From the latest product launches and major acquisitions to inspiring community stories—we've got your car wash updates covered, all in one place.

ICA Social
We're active on Facebook, Instagram, LinkedIn, and X — and so is your community. Be a part of the daily conversation and get real feedback in real time from the people who are using your products and services.

Conversations with ICA
Our video-based series brings insightful dialogue to the heart of the car wash community. It connects professionals with strategies, technologies, and expert perspectives shaping the industry's future, and is promoted widely across ICA's podcast, website, newsletter, and social media channels.

Every Quarter

Print & Digital Advertising Opportunities
Our award-winning publication, CAR WASH Magazine™, is the preferred source of information for car wash business leaders. ICA subscribers receive all four printed issues each year, and content can be accessed at any time online. A planned special edition is once again in the production schedule this year for added value and reach between the Q2 and Q3 editions.

Every Spring

The Car Wash Show™
Attended annually by nearly 10,000 people from the industry's leading companies, The Show is the ultimate gathering for car wash pros.

Every Fall

Alternating between Europe and Australia, these events bring your brand to international industry audiences:

The Car Wash Show Australia (2026)
Be part of Australia’s largest car wash exhibition. Record growth, rapid new construction and growth across the continent spells opportunity for you.

The Car Wash Show Europe (2027)
Europe's biggest car wash event gathers exhibitors from across the continent to present their latest products, services and innovations. Explore what's next – together.
More information for 2027 coming soon.

Extend

$15,000/Annual

Designed for suppliers who want consistent visibility and access throughout the year.

Sponsored content feature in CAR WASH News weekly newsletter
Two ICA social media posts
20% discount on advertising in CAR WASH Magazine AND digital ads on ICA’s website
Recognition on ICA website as a preferred supplier
Opportunity to purchase a feature episode in Conversations with ICA for $2,500
Five complimentary customer/prospect registrations for The Car Wash Show
Exclusive Monday tradeshow preview (9–10:30 am) for up to 15 customers/prospects at The Car Wash Show
Early access to event sponsorships and bundled discounting
Access to VIP Lounge at The Car Wash Show
In the event of a tie in priority points for booth selection, Champions are granted prioritization
The Car Wash Show Post Show Report
One targeted email blast or mailing to all The Car Wash Show attendees
First time attendee lead list from The Car Wash Show
On-site signage and recognition at ICA events
Prioritization press release placement in media channels
10 annual ICA Subscriptions for team
20% discount to share with customers and prospects for ICA Subscriptions
ICA Champions logo for use in emails and marketing

Elevate

(limited to 8)

$25,000/Annual

For top-tier suppliers who seek maximum brand presence, priority access, and ICA-aligned thought leadership.

Everything in Extend, PLUS:

Feature episode in CAR WASH Exchange
Double-page feature article in CAR WASH Magazine (one issue)
Bonus ½ page ad in CAR WASH Magazine
Two additional social media posts (total of four)
Five additional complimentary customer/prospect registrations for The Car Wash Show (total of 10)
Exclusive Monday tradeshow preview (9–10:30 am) for up to 30 customers/prospects at The Car Wash Show
Advance hotel block access and concierge support to reserve rooms for The Car Wash Show
15 annual ICA Subscriptions for team