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Fuel Your Year-Round Growth

Did you know that 70% of people prioritize doing business with companies they trust? ICA events like The Car Wash Show™ and ROADMAP, along with year-round media such as CAR WASH Magazine, newsletters and ICA social media help you build connections and lasting credibility. 

Join ICA's Champions program to extend reach with tailored annual sponsorships that keep your brand visible well beyond the show floor.

Program Details
Car wash professionals talking at The Car Wash Show
partner_increase-brand-visibility_image

Increase Brand Visibility and Influence

Become an ICA Champion and stay in front of qualified leads—from our website to our magazine to the annual trade show and so much more.

Choose Your Champions Tier
9,000+
Attendees for The Car Wash Show and ROADMAP each year
10,000+
Engaged readers of our weekly CAR WASH News e-newsletter
23,000+
Annual circulation of CAR WASH Magazine
25,000+
Social reach across Facebook, Instagram, LinkedIn, X, and YouTube

Discover the Growth Potential of ICA’s Champion Program

Yes—we’ve got you covered. Whether your goal is to elevate your brand, lead the car wash space, expand your presence at The Show, or launch a product successfully, there’s a Champions package designed for you. Discover how often your ideal audience will hear your message.

Meet With Us
Become an ICA Champion
Every Week

Car Wash News
Whether you're a car wash enthusiast or industry insider, our weekly newsletter delivers everything you need to stay ahead. From the latest product launches and major acquisitions to inspiring community stories—we've got your car wash updates covered, all in one place.

ICA Social
We're active on Facebook, Instagram, LinkedIn, and X — and so is your community. Be a part of the daily conversation and get real feedback in real time from the people who are using your products and services.

Conversations with ICA
Building on the success of CARWASH the Podcast, this video-based series brings insightful dialogue to the heart of the car wash community. It connects professionals with strategies, technologies, and expert perspectives shaping the industry's future, and is promoted widely across ICA's podcast, website, newsletter, and social media channels.

Every Quarter

CAR WASH Magazine™
Our award-winning publication is the preferred source of information for car wash business leaders. ICA subscribers receive all four printed issues each year, and content can be accessed at any time online. A planned special edition is once again in the production schedule this year for added value and reach between the Q2 and Q3 editions.

Every Spring

The Car Wash Show™
Attended annually by nearly 10,000 people from the industry's leading companies, The Show is the ultimate gathering for car wash pros.

Every Fall

ROADMAP
Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions.

Discover the Perfect Fit for Your Company

Explore our Champion package options! Not sure what tier will best serve your business needs? We’re here to help.

Extend

$15,000/Annual

Designed for suppliers who want consistent visibility and access throughout the year.

  • Sponsored content feature in CAR WASH News weekly newsletter
  • Two ICA social media posts
  • 20% discount on advertising in CAR WASH Magazine AND digital ads on ICA’s website
  • Recognition on ICA website as a preferred supplier
  • Opportunity to purchase a feature episode in Conversations with ICA for $2,500
  • 5 complimentary customer/prospect registrations for The Car Wash Show
  • Exclusive Monday tradeshow preview (9–10:30 am) for up to 15 customers/prospects at The Car Wash Show
  • Early access to event sponsorships and bundled discounting
  • Access to VIP Lounge at The Car Wash Show
  • In the event of a tie in priority points for booth selection, Champions are granted prioritization
  • The Car Wash Show Post Show Report
  • One targeted email blast or mailing to all The Car Wash Show attendees
  • First time attendee lead list from The Car Wash Show
  • On-site signage and recognition at ICA events
  • Prioritization press release placement in media channels
  • 10 annual ICA Subscriptions for team
  • 20% discount to share with customers and prospects for ICA Subscriptions
  • ICA Champions logo for use in emails and marketing

Elevate

(limited to 8)

$25,000/Annual

For top-tier suppliers who seek maximum brand presence, priority access, and ICA-aligned thought leadership.


Everything in Extend, PLUS:

  • Feature episode in CAR WASH Exchange
  • Double-page feature article in CAR WASH Magazine (1 issue)
  • Bonus ½ page ad in CAR WASH Magazine
  • Two additional social media posts (total of 4)
  • 10 complimentary customer/prospect registrations for The Car Wash Show
  • Exclusive Monday tradeshow preview (9–10:30 am) for up to 30 customers/prospects at The Car Wash Show
  • Advance hotel block access and concierge support to reserve rooms for The Car Wash Show
  • 15 annual ICA Subscriptions for team
Become an ICA Champion

Champion Partners

Ready to engage the largest community of car washers in the world?