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The best resources to grow your car wash business.

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How will you elevate your business?

Whether you are new to the industry, looking to grow your business, or an industry veteran, you never stop wanting to be the best. We can help you get where you want to go.

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Events

 

Events that help
your business thrive.

If you're looking for a new product, a new customer base, or just want to connect with other car wash pros to get tips and tricks for your business, you want to be present at the industry's leading events. Built on more than 50 years of experience, ICA events put you and your goals at the center.

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UPCOMING EVENTS

The Car Wash Show™

May 11-13, 2026 | Nashville, TN

The Car Wash Show™ provides car wash operators with the information and products they need to succeed. It's the premier gathering of owners, managers, and decision-makers from the car wash, quick lube and detailing segments.

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ROADMAP

November 3-4, 2025 | Dallas, Texas

ROADMAP is your guide to a stronger car wash business.  Two days, multiple focus areas.  Choose the day that aligns with your needs, or join us for the full experience. Find your route to greater profitability.

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LEAD Training

Build your team with LEAD™
online manager training

Attracting and retaining top talent in your business is more important than ever to make sure you can spend time growing your business and creating outstanding experiences for your customers and not muddling through labor challenges. The ground-breaking training for car wash managers helps reduce turnover, improve employee performance, attract more A-Players, and improves your bottom line.

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EVERY GREAT STORY
STARTS WITH YOU.

Find the ideas you need to take the next step through a unique approach to storytelling in CAR WASH Magazine™, CAR WASH News™, and CAR WASH The Podcast™. From marketing experts to innovative industry ideas, we cover it all to make sure you have the information you need to make your business the best it can be.

CAR WASH Magazine

The award-winning CAR WASH Magazine™ is the preferred source of information for car wash business leaders. Published quarterly, ICA subscribers receive all four printed issues each year.

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CAR WASH News

Our weekly newsletter is for all those car wash junkies out there. From general industry information to M&A activity to community impacts - this is the place to keep you updated on all things car washing.

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