International Carwash Association
International Carwash Association



How will you elevate your business?

Whether you are new to the industry, looking to grow your business, or an industry veteran, you never stop wanting to be the best. We can help you get where you want to go.


Events give you the
connections you need.

If you're looking for a new product, a new customer base, or just wasnt to connect with other car wash pros to get tips and tricks for your business, you want to be present at the industry's leading events. Built on more than 50 years of experience, ICA events put you and your goals at the center. 


Executive Management Institute

Aug 8-13, 2021

Taught by executive education faculty, this immersive week of strategic business, financial, and leadership training connects an intimate group of car washers as they build a life-long network of like-minded professionals.

The Car Wash Show™ 2021

Nov 15-17, 2021

The Car Wash Show is the largest gathering of owners, managers and decision-makers from the car wash, quick lube and detailing segments. Everyone who wants to drive traffic, increase profits, and build and maintain their business from the inside out.


Build your team with LEAD™
online manager training

Attracting and retaining top talent in your business is more important than ever to make sure you can spend time growing your business and creating outstanding experiences for your customers and not muddling through labor challenges. The ground-breaking new training for car wash managers helps reduce turnover, improve employee performance, attract more A-Players, and improves your bottom line.


Find the ideas you need to take the next step through a unique approach to storytelling in CAR WASH Magazine™, CAR WASH Magazine Live™, and CAR WASH, The Podcast™. From marketing experts to innovative industry ideas, we cover it all to make sure you have the information you need to make your business the best it can be.

CAR WASH Magazine

The award-winning CAR WASH Magazine™ is the preferred source of information for car wash business leaders. Published quarterly, ICA members receive all four printed issues each year.

Car Wash Magazine Live

We're live every Thursday at 11:30 a.m. central to share ideas, tell stories, and bring people together through the power of storytelling. Join us!

CAR WASH The Podcast

Our weekly podcast is your source for real stories and real business insights from the experts –  both in and out of the car wash industry. Our show helps investors, owners, operators and managers think about ways to enhance their business.

Car Wash Magazine Live
Car Wash Magazine Live

Episode 46

Feb 18, 2021

Episode 45

Feb 14, 2021
Car Wash Magazine
Consumer preferences are spotlighted in these marketing statistics from the ICA Car Wash Consumer Study.
Five lessons learned from marketing campaigns that went viral.
Car wash cash registers were ringing like never before last year. In 2019, U.S. retail sales reached an estimated $11 billion. In so many ways, car wash operators cashed in on a proverbial trifecta. A thriving economy. A thriving auto industry. And a consumer passion for washing like never before.
Car Wash, The Podcast
Car Wash The Podcast
In part one of this this two-part episode of CAR WASH, The Podcast, David Begin talks with Mike Finger, CEO of Exit Oasis. Mike focuses on helping small business owners assess their business for sale and assist owners in getting the business ready for a potential sale. Mike and David talk about the pitfalls of selling a small business and some of the myths associated with owners who do not think about selling their business until it becomes too late. If you want more information about Mike Finger and Exit Oasis, visit