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Build Your Car Wash Business with Us

There’s power in community—and knowledge. If you’re a growing car wash business or an industry veteran, the International Carwash Association (ICA) is your trusted resource for best-in-class training, leading-edge research, can’t-miss live events, and so much more

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Fresh From ICA

Self-Serve Surge

Self-Serve Surge

Self-serve car washes are getting their sparkle back as a new generation of investors — both individual entrepreneurs and...

9,000+
Attendees for The Car Wash Show and ROADMAP each year.
12,500+
Readers learning from CAR WASH Magazine and CAR WASH News.
8,000+
Learners utilizing customizable LEAD training for car wash operators.
25,000+
Followers in our community, from IG and LinkedIn to our podcast.

Let Us Help You Elevate Your Wash

LEAD™ Training

Simple, scalable, engaging and affordable training for your team - powered by Learner Mobile.

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CAR WASH News™

Our FREE weekly newsletter keeps you up to date on current industry news and notes.

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CAR WASH Magazine™

The industry's flagship publication keeps you informed with coverage across the globe.

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Conversations with ICA

Join us for chats with industry leaders so you can turn insights into actionable strategy.

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ICA Live Events

ROADMAP by ICA

November 3-4, 2025 | Dallas, TX

Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions.

Go to ROADMAP

The Car Wash Show

May 11-13, 2026 | Nashville, TN

Attended annually by nearly 10,000 people from the industry’s leading companies, The Show™ is the ultimate gathering for car wash pros.

Go to The Show

Car Wash Show: Australia

October 13-15, 2026 | Adelaide

Be part of Australia’s largest car wash exhibition. Record growth, rapid new construction, and growth across the continent spells opportunity for you.

Register in March

Recent News

Our Industry Data. Your Industry Advantage.

What motivates your customers? Why do they become or stay a member? How do your results compare to your industry peers? Get these insights and more in CAR WASH Pulse. Published quarterly, you’ll stay up to date on industry sentiment, growth projections and trends in customer behavior to make smarter business decisions.

Get CAR WASH Pulse
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Partners, Opportunity Calls

Being a part of The Car Wash Show™, ROADMAP and other ICA events helps to develop new connections and discover opportunities within the car wash industry. Then integrate with ICA’s full year-round media portfolio, from content to newsletters and social media, and build crucial trust for lasting business relationships.

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Your weekly source of the latest headlines from the industry!

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