International Carwash Association

CAR WASH

CONSUMER STUDY


Looking for the latest information about today's car wash consumer? You're in the right place! The latest Car Wash Consumer Study provides everything you need to learn more about consumer attitudes and behaviors around using a professional car wash.

About the Survey

Since the mid-1990s, International Carwash Association has conducted a national survey of U.S. car owners about their car washing habits. For the 2019 edition, data was gathered from an online survey fielded to 1,800 respondents to own or lease a vehicle who were 18 years or older.


What's New

In the last study, members requested greater access to data pertaining to their specific region and wash type. So for the first time in the history of the study, the findings are being made available in special segments, including data reports customized by region of the country, and special brochures detailing consumer attitudes and behaviors depending on your wash type. 


Infographics

These infographics highlight some of the most interesting and high-level findings from the study. They’re available for download now:

How to Use the Survey

Scroll down to view the different purchasing options for the survey. These options are designed to add value to your business by providing you with meaningful information to devise and refine your own business strategies. We welcome your feedback, and wish you happy washing!



Standard Study Report

The 24 page report includes the complete findings of the study, containing all questions, answers and demographic statistics. This report features an in-depth look at:

  • How has the mix of home versus professional washing changed?
  • What do consumers most value in car wash services?
  • What would make consumers want to wash, or wash more often, at a professional car wash?
  • What factors influence consumer preference for one professional car wash over another?
  • How can the findings in the study be leveraged at your wash? What opportunities exist?

The report  is available for $450.


Standard Study Report + Data Set

This purchase option includes:

  • The full 24-page Standard Study Report, featuring detailed analysis of all findings from the research
  • The complete U.S. data set and breakdown of all results 

Whether your goal is to improve your current wash's results, or you're looking to enter the car wash industry for the first time, the Consumer Study provides you with unparalleled insights into the needs and wants of current and potential consumers. Combining the analysis in the report with the full data set is a powerful tool for a complete view of the industry's consumer behaviors. This purchase option is the only way to get access to the complete data results.

The report + data set combination is available for $950.