Soapy Joe’s Enhances Technology Strategy with Appointment of Chief Information Officer

SAN DIEGO, CA (June 11, 2026) — Soapy Joe’s Car Wash, a family-owned business with 27 locations and growing serving San Diego County known for its commitment to quality service and community engagement, is pleased to announce Christian Severt has joined the company as Chief Information Officer. The appointment underscores the company’s focus on strengthening its technology infrastructure, advancing cybersecurity, and driving digital transformation to support continued growth.

At Soapy Joe’s, Christian leads technology strategy, cybersecurity, and digital transformation. A U.S. Navy and U.S. Army dual-service veteran with more than two decades of cross-industry experience, he has built his career modernizing infrastructure, strengthening security, and delivering technology that drives business growth and customer experience. His leadership reflects a disciplined, results-focused approach to innovation, grounded in deep technical expertise and practical execution.

“Christian is joining Soapy Joe’s at a pivotal time in our company’s evolution,” said Lorens Attisha, CEO of Soapy Joe’s. “His expertise in technology leadership and strategic innovation will be instrumental as we continue to scale our operations, strengthen our digital capabilities, and position the company for long-term success.”

Christian joins Soapy Joe’s from Amazon Web Services (AWS) where he was a Cybersecurity Leader for nearly four years. Prior to AWS, he was the Director of Cybersecurity Infrastructure at Costco. Christian has also held roles at CuraCloud Corporation, Premera Blue Cross and Microsoft, among other organizations. His career spans more than 21 years in IT Infrastructure & Operations, including 14 years in Security and 8 years in leadership roles.

About Soapy Joe’s

Soapy Joe’s Car Wash is a locally owned family business with over 25 locations serving San Diego County. Offering convenient hours, lightning fast express service and premium upgrades, we make it easy for everyone to enjoy their ride. For more information visit www.soapyjoescarwash.com.