Rinsed Releases Q2 2026 Quarterly Car Wash Industry Report

New quarterly data shows conversion climbing among the largest operators, alongside a rise in monthly churn.

July 22, 2026 – New York, NY – Rinsed has released its Q2 2026 Quarterly Car Wash Industry Report, drawn from aggregated data across more than 3,000 car wash locations.

Membership Revenue Continues to Drive Same-Store Sales Growth

Total same-store sales revenue, combining member and retail revenue at locations open for at least one year, grew 5.4% year-over-year in Q2. Membership revenue grew 10.4%, while retail revenue declined 3.9%. Looking across the past several quarters, growth has largely held in a 4-6% range, with the exception of one standout quarter in Q3 2025.

Mature Locations Hold Steady Growth

Alongside the established-store view, the report breaks out same-store sales growth for mature locations, specifically those open for at least two years, so operators can benchmark against sites at a similar stage of development rather than the full mix of locations at varying stages. Among mature locations, total same-store sales growth was 2.7% year-over-year, staying fairly consistent quarter over quarter.

Conversion Spikes Among the Largest Operators

Conversion of retail customers to members was mixed by location size this quarter. Locations with 4,000 or more active monthly members converted at 17.3%, a notable jump from recent quarters. Mid-sized locations (2,000–4,000 members) converted at 10.4%, and locations with fewer than 2,000 members converted at 2.4% – both essentially in line with where they've held over the past several quarters.

Average Monthly Churn Rises to a New High

Total monthly churn rose to 7.9%, up 5% year-over-year, driven primarily by voluntary cancellations, which climbed to 4.9% (up 9.2% year-over-year). Credit card churn declined 1.4% year-over-year to 3%, which was not enough to offset the increase in voluntary churn. A number of factors could be contributing to the overall rise, from broader economic conditions to higher membership costs.

To view the full report, subscribe at www.rinsed.com/subscribe.

About Rinsed: Rinsed integrates directly with your POS to help operators grow memberships, reduce churn, and keep customers coming back. Learn more at www.rinsed.com.