Richard Ortega Joins Micrologic as Chief Revenue Officer

Micrologic Associates announced that Richard Ortega has joined the company as Chief Revenue Officer (CRO), further strengthening its executive leadership team as the company continues to expand its technology platform and support the evolving needs of the car wash and automotive retail industry.

In his role as CRO, Ortega will lead Micrologic’s revenue strategy across sales, marketing, strategic partnerships, and customer growth initiatives. His arrival comes at a pivotal time for the company as Micrologic accelerates development of its next-generation platform, advanced data and analytics capabilities, and AI-driven customer engagement solutions designed to help operators scale efficiently and enhance the customer experience.

Ortega brings deep experience scaling revenue in high-growth technology companies, having led CRO initiatives at Procare Solutions, driven global accessibility adoption at accessiBe, and built high-performing sales organizations that delivered record growth at Shutterstock.

“Richard is a proven revenue leader with a strong track record of scaling teams, driving sustainable growth, and building long-term customer partnerships,” said Miguel A. Gonzalez, CEO and Founder of Micrologic Associates. “I am excited to welcome Richard to the Micrologic team. His experience across enterprise organizations, combined with his customer-first mindset, aligns perfectly with our long-term vision.”

As Chief Revenue Officer, Ortega will focus on strengthening Micrologic’s go-to-market strategy, expanding enterprise partnerships, and ensuring customers continue to realize measurable value from Micrologic’s growing portfolio of solutions. “I’m excited to join Micrologic at such an important stage of its growth,” Ortega said. “Micrologic has earned a strong reputation for product innovation, performance & reliability, and customer partnership within the car wash industry. I look forward to working with the team to help operators modernize their operations, deepen customer engagement, and drive long-term success.”

About Micrologic Associates
Micrologic Associates is a leading technology provider for the car wash and automotive retail industry, delivering integrated software solutions including POS, membership management, marketing automation, data analytics, and AI-driven customer engagement. Trusted by enterprise and multi-site operators across North America, Micrologic helps businesses streamline operations, enhance customer experience, and scale with confidence.