NCS Announces Exclusive Chemical Guys® Partnership

Grimes, IA – April 27 – National Carwash Solutions (NCS) has announced a new partnership with Chemical Guys®, bringing a premium retail detailing program to professional carwash operators.

The program enables operators to introduce branded retail products on-site, expanding beyond exterior-only services and creating a more complete car care offering within the existing wash footprint.

Designed to maximize existing traffic and expand reach, the program drives higher revenue per visit while attracting new customers who already trust the Chemical Guys brand.

Chemical Guys is among the fastest-growing brands in the car care and detailing category, driven by strong consumer demand for premium products. Through this partnership, NCS serves as the exclusive distributor of Chemical Guys products to the professional carwash industry.

Expanding the Value of Each Car On-site

With Chemical Guys retail integration, operators can:

• Generate new revenue without adding throughput

• Increase average ticket and revenue per car

• Differentiate with a recognized consumer brand

• Enhance membership value through add-ons and kits

• Attract new, brand-loyal customers

“This partnership is about helping operators get more from the traffic they already have,” said Jesse Wurth, CEO of NCS. “By bringing Chemical Guys into the wash environment, operators can increase revenue, elevate the customer experience, and stand out in a competitive market while attracting new customers who already have a connection to the brand.”

Chemical Guys brings strong consumer awareness and digital reach, including more than 1 million followers across major social platforms, over 1.1 million YouTube subscribers, and the top-ranked TikTok Shop presence in the car care category.

“Chemical Guys has built a loyal following by combining high-quality, innovative products with education and community,” said Mohit Gulranjani, EVP of Direct Channels. “Partnering with NCS allows us to extend that into the professional carwash channel in a way that creates value for both operators and their customers.”

The partnership will be featured at The Car Wash Show, where Chemical Guys will be showcased within the NCS booth, giving operators a first look at the retail program in action.

The partnership reflects a broader shift toward higher-value service models, where operators increase revenue per visit and strengthen retention without relying solely on volume growth.

About Chemical Guys®

Chemical Guys is a global car care brand known for premium detailing products, educational content, and a strong consumer following. The brand is among the fastest-growing in the category, with a leading presence across retail and digital channels, including top-ranked performance on TikTok Shop and a dominant position on Amazon. With a loyal community of enthusiasts and professionals, Chemical Guys combines high-quality products with hands-on education and a content-driven brand experience.

For more information, visit chemicalguys.com.

About National Carwash Solutions

National Carwash Solutions (NCS) provides equipment, chemistry and technology solutions to carwash operators across North America, supporting performance, efficiency and growth at scale.