Nathan Bertsch Joins Hoffman innovateIT as Chief Revenue Officer

Bertsch brings decades of car wash expertise to drive growth and customer success.

Hoffman innovateIT, the car wash manufacturing company of Hoffman Development (parent company of Hoffman Car Wash), announced the appointment of Nathan Bertsch as Chief Revenue Officer.

Bertsch brings more than 25 years of hands-on and executive leadership experience in the car wash industry, beginning his career at just 15 years old. Over the course of his career, he has contributed to the growth and success of some of the industry’s most respected organizations, including Mike’s Carwash and Tommy Car Wash Systems, where he worked across operations, construction, procurement, sales, and consulting teams.

Since 2018, Bertsch has served as Partner and Chief Innovation Officer at Express Carwash Equipment LLC, where he helped build a fast-growing wash portfolio and deliver innovative, custom equipment solutions for operators across the country.

“Nathan has built a reputation as one of the industry’s most forward-thinking leaders,” said Tom Hoffman Jr., CEO of Hoffman Development. “His deep operational knowledge, combined with his ability to develop scalable equipment solutions, makes him the ideal leader to drive growth at Hoffman innovateIT. We’re thrilled to welcome him to our team.”

As Chief Revenue Officer, Bertsch will focus on expanding Hoffman innovateIT’s market presence, strengthening distributor partnerships, and advancing the company’s mission of providing reliable, simple, and scalable solutions to car wash operators nationwide.

“I’ve spent my entire career working to help operators run stronger, smarter, and more profitable car washes,” said Bertsch. “Hoffman innovateIT shares that vision, and I’m excited to join a team that is committed to building equipment solutions by operators, for operators. Together, we’ll continue raising the bar for what’s possible in this industry.”

Bertsch is set to begin his new role starting on Monday, Nov. 3.