EverWash Launches Quick Scan to Help Unattended Car Washes Turn More Retail Customers Into Members

New Quick Scan technology creates membership opportunities throughout the customer journey, allowing customers to join in less than 60 seconds without downloading an app

EverWash, the car wash industry’s only end-to-end membership partner, today announced the launch of EverWash Quick Scan, a new technology designed to make it easier for unattended and in-bay automatic car washes to convert retail customers into recurring members.

At an unattended car wash, there isn’t always an employee onsite to explain a membership program, answer questions, or help a customer join. Quick Scan gives operators a new way to put that membership opportunity directly into the customer journey, from promotional signage leading up to the wash through the pay station itself.

Using a single, location-specific QR code, Quick Scan recognizes who is scanning and automatically directs them to the appropriate experience.

For a retail customer, scanning Quick Scan with their phone’s camera takes them directly to the EverWash signup experience for that specific wash. There is no need to search for the location or download an app before joining. Customers select a membership plan, enter their phone number and billing information, and can become a member in less than 60 seconds.

Once signup is complete, the membership is immediately available, allowing the new member to activate their first wash during the same visit.

For existing EverWash members, nothing changes. Members scan the QR code from inside the EverWash app and activate their wash exactly as they do today.

One code. Two experiences. A much faster path from retail customer to recurring member.

“Unattended operators have retail customers arriving at their washes every day, but without an employee onsite, there hasn’t always been a simple way to turn that interest into a membership,” said Scott Caplan, CEO and Founder of EverWash. “Quick Scan gives operators the ability to create membership opportunities throughout the customer journey. A customer can see the offer, scan, join in less than 60 seconds and arrive ready to wash. We believe that’s a meaningful opportunity for our Wash Partners to turn more of their existing retail traffic into recurring membership revenue.”

Quick Scan can be incorporated into promotional signage throughout the onsite customer journey, giving operators multiple opportunities to introduce membership before a customer reaches the pay station. At existing EverWash locations, Quick Scan brings the member and non-member experiences together through a single code.

For operators, the technology creates a new membership sales opportunity without requiring additional staff or changing the wash experience for existing members.

For customers, the process removes several of the traditional steps between interest and membership: no app store, no download before joining and no searching for the right wash.

After signup, new members receive a text prompting them to download the EverWash app for future visits. Beginning with their next visit, they can use the app for wash activation and engage with the broader EverWash membership experience.

EverWash is producing, shipping and covering the cost of the Quick Scan decals for participating Wash Partners. Each Quick Scan code is unique to its specific wash location. Operators can also incorporate Quick Scan into additional promotional signage throughout the customer journey to create more opportunities for customers to join before they wash.

“Quick Scan is about more than making a QR code easier to use,” Caplan added. “It’s about removing friction from membership signup and giving unattended operators a new way to turn the customers already visiting their wash into long-term members.”

About EverWash

Founded in 2016 and headquartered in Philadelphia, EverWash is the car wash industry’s only end-to-end membership partner, serving more than 1,000 locations nationwide. EverWash combines membership technology, including a member app, attendant app, owner portal and automated member communications, with dedicated account management, sales training and 24/7 live member support.

Learn more at everwashpartners.com.