AMP Introduces Coach AI, an AI Sales Coach Built Into the AMP Clarity Platform

Atlanta GA — July 2, 2026 — AMP today announced AMP Coach AI, an AI-powered sales coaching platform built directly into AMP Clarity, the company's point-of-sale and membership system. Rather than adding another disconnected tool, Coach AI works inside the same tablet-based sales flow attendants already use — scoring customer interactions, surfacing what's
working, and coaching every attendant automatically.

For most operators, sales coaching happens after the fact, if it happens at all. Managers can't stand at every lane, and generic training tools sit outside the systems attendants use every shift. The result is inconsistent selling and coaching that never reaches the moment it matters.

Because Coach AI is native to AMP Clarity, it draws on the same customer, membership, and transaction data that already runs the business — connecting each sales conversation directly to its outcome. It scores interactions across greeting, discovery, upsell, membership pitch, and closing, then delivers personalized coaching, recovery lines, and weekly recaps to every attendant. Managers get performance rollups across sites and regions, plus an AI-generated executive summary that points straight to where to focus — with no new hardware, no separate login, and no disconnected data.

"Great coaching shouldn't require another system bolted onto the side of your business," said Adam Trien, CEO and CTO of AMP. "Coach AI is powerful because it's built into AMP Clarity and the sales flow attendants already use. It connects the conversation at the point of sale to the customer and membership data behind it — so every operator can see what's working and coach the rest, automatically."

AMP Coach AI is available now in Preview to AMP Clarity customers, rolling out within the AMP platform. Operators can request access or contact AMP to learn more.

About AMP

AMP is the AI-powered platform redefining how car wash operators run their business. By combining memberships, point-of-sale, marketing automation, and data intelligence in one connected ecosystem, AMP helps operators streamline service, elevate customer experiences, and drive growth across every site. Learn more at ampmemberships.com.