Keith Lutz: Bay Format Interest and Supply Chain Updates

ICA | August 28, 2026

In this episode of Car Wash Exchange, host Rich DiPaolo talks with Keith Lutz, CEO of Kleen-Rite and ICA Board member, about the resurgence of the self-serve car wash market. Keith explains what is driving new investment, how self-serve operators can compete with express washes, and why professionalism, reinvestment and operational excellence are creating new opportunities in the segment. They also discuss Kleen-Rite’s approach to supply-chain challenges, company culture and recent acquisition.

Key Takeaways:

The self-serve segment is benefiting from the overall growth and professionalization of the car wash industry, attracting both new and existing investors.
Self-serve can offer an attractive investment model because it generally requires less capital and fewer employees than an express tunnel.
Operators shouldn't fear competition from express washes. Instead, they should focus on making their own locations inviting, reliable, well-maintained and easy to use.
Reinvestment matters. Equipment, appearance, curb appeal and operational excellence can make a major difference in a location's ability to compete.
Membership and club programs aren't limited to express washes; self-serve and in-bay automatic operators can also use them to create value and encourage repeat customers.
The supply-chain disruptions of the past several years reinforced the importance of investing in inventory, distribution and infrastructure to maintain continuity for customers.
Kleen-Rite is balancing its family-business legacy with growth by investing in its people, technology, distribution and professional management while staying grounded in its mission and values.
Keith sees continued opportunity across all car wash models, with the industry's growing focus on professionalism and operational excellence benefiting operators across the board

📺 Watch the full conversation below.
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