Connect the Dots: How a Revenue Operating System Ties Your Wash Together

ICA | October 2, 2026

Jenny Beadle, Vice President of Client Experience at Micrologic, joins Rich DiPaolo to explain why car wash operators need to think beyond individual technology platforms and focus on a revenue operating system. She discusses the complexity created by multiple disconnected systems, where operators are leaving revenue on the table, and how better data can help identify members at risk of churn while strengthening relationships with retail customers. Jenny also shares a real-world example of an operator who consolidated systems and improved visibility, reporting, marketing and team performance.

Key Takeaways:

Complexity is becoming a major challenge for operators as they add sites, members, employees and technology platforms. Multiple disconnected systems can make it difficult to get the right information when it is needed.
Membership churn is one of the biggest opportunities for operators. Usage is important, but other warning signs — including upgrades, downgrades and expiring credit cards — can help identify members who may be at risk.
Retail customers represent another significant opportunity. Operators should be thinking about how to stay connected with retail customers and deliver the right message to the right customer at the right time.
A revenue operating system puts revenue at the center by connecting the data and functions that directly affect revenue, including POS, CRM and marketing.
Operators often have multiple systems running simultaneously. Jenny cites research suggesting the average car wash operator has about six systems operating at once.
Integration can improve visibility and decision-making. Jenny's example of an operator who consolidated systems showed improvements in financial reporting, customer segmentation, marketing and team performance.
Revenue operating systems aren't just for large chains. Jenny says they can benefit single-site and smaller independent operators as well, depending on their goals and needs.
Operators should ask vendors to demonstrate where opportunities for growth exist and whether their current systems are providing the data they need to make decisions.