In the latest episode of CAR WASH Exchange, ICA's Editor-In-Chief Rich DiPaolo sits down with Jonathan Roldan to discuss how he makes an impact at his wash.
Roldan is a veteran with a mission: to help his fellow service members find stability and purpose when they reenter civilian life. It's a mission that's personal to him, because he has witnessed the impact of his car wash business first-hand.
Roldan has turned what was an abandoned car wash in Naperville, Illinois into a thriving community hub. In this conversation, Jonathan discusses:
- Operational efficiency
- Scaling and organization
- How his military experience has helped his business
- Business as a force for change
📺 Watch the full conversation below, and read Jonathan's story in the latest issue of CAR WASH Magazine.
📘 Need more insights like these? Subscribe to ICA and stay ahead with every edition of CAR WASH Magazine and CAR WASH Pulse.
CAR WASH Exchange | 2026 season, episode 9
.png?width=1920&height=1080&name=CAR%20WASH%20Exchange%20Banner%202%20(2).png)
.png?width=1920&height=1080&name=CAR%20WASH%20Exchange%20Banner%202%20(3).png)
.png?width=1920&height=1080&name=CAR%20WASH%20Exchange%20Banner%20(1).png)