In the latest episode of CAR WASH Exchange, ICA's Rich DiPaolo and Benny's CEO Justin Alford sit down to have a conversation about how to sustain success.
Alford, a former President of the International Carwash Association, discusses how Benny's has been able to maintain 75 years of growth and development. To him, it's all about one thing: people. Your employees are the ones that drive growth, and also the ones that own quality and consistency.
This also applies to competition. In a changing car wash landscape, how do you guarantee a return? It's about providing an experience that keeps people coming back. Culture is the best way to maintain that momentum.
📺 Watch the full conversation below.
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CAR WASH Exchange | 2026 season, episode 10
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