Knowing your customers' behavior is only the first step.
What would motivate them to visit more often, become a member or stay a member? What would motivate new customers to visit your store? How do your results compare to the industry?
Pulse™ helps you grow your business by answering those questions and more. As an ICA member, you'll receive year-round access to the industry's best consumer and industry intelligence including:
The Pulse Report™, a quarterly update featuring market commentary and our latest consumer and industry surveys.
Consumer Pulse™, a twice-per-year live, online presentation of the newest consumer research with analysis and discussion from the ICA research team.
Take the next step by becoming a member.

Purchase The Pulse Report
The Pulse Report is produced four times a year, containing the latest information on retailer and supplier sentiment, expectations and growth projections, as well as highlights from ICA's most recent consumer research and key economic indicators.
Complimentary copies of The Pulse Report are included with an ICA Annual Membership. Existing members may request a copy of The Pulse Report by contacting membership@carwash.org.
If you're not a member you can join at carwash.org/join
For non-members, The Pulse Report may be purchased for $250 per report.
Purchase The Consumer Pulse Report
The Consumer Pulse Report is our proprietary consumer research.
Available for purchase for $600. ICA Members receive a significant discount. If you are a member, and need to request your exclusive member discount, please email membership@carwash.org.
If you're not a member you can join at carwash.org/join
Pulse is powered through the support of industry and research experts.
Jill Adams
Vice President, Marketing | Mister Car Wash
Jessica Price Easter
Director of Marketing | Qual Chem, LLC
Jonathan Kierman
Executive VP | Super Star Car Wash
Anne Mauler
VP Marketing | Soapy Joe's Car Wash
Bob Klein
ICA Research Director