Knowing your customers' behavior is only the first step.
What would motivate them to visit more often, become a member or stay a member? What would motivate new customers to visit your store? How do your results compare to the industry?
ICA's Pulse reports help you answer these questions and more with original primary research delivered each quarter.
Purchase The Consumer Pulse Report
The Consumer Pulse Report is our proprietary consumer research.
Available for purchase for $600. ICA Members receive a significant discount. If you are a member, and need to request your exclusive member discount, please email firstname.lastname@example.org.
If you're not a member you can join at carwash.org/join
Purchase The Pulse Report
The Pulse Report is produced four times a year, containing the latest information on retailer and supplier sentiment, expectations and growth projections, as well as highlights from ICA's most recent consumer research and key economic indicators.
Complimentary copies of The Pulse Report are included with an ICA membership subscription. Existing members may request a copy of The Pulse Report by contacting email@example.com.
If you're not a member you can join for $120/year at carwash.org/join
For non-members, The Pulse Report may be purchased for $250 per report.