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Locking in Customer Loyalty

Oct. 5 | 11:00 AM Central
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Knowing your customers' behavior is only the first step.

What would motivate them to visit more often, become a member or stay a member? What would motivate new customers to visit your store? How do your results compare to the industry?

Pulse™ helps you grow your business by answering those questions and more. As an ICA member, you'll receive year-round access to the industry's best consumer and industry intelligence including:

The Pulse Report™, a quarterly update featuring market commentary and our latest consumer and industry surveys.

Consumer Pulse™, a twice-per-year live, online presentation of the newest consumer research with analysis and discussion from the ICA research team.

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Locking in Customer Loyalty

Thursday, October 5 | 11:00 AM Central via Zoom

A look inside new research on consumer wash behavior and what it means to your business.

  • How are rising inflation and lower discretionary income impacting car wash usage? What should we anticipate near term?
  • What are the most critical factors driving customer satisfaction? How can we leverage this understanding to increase loyalty?
  • How highly do consumers value unlimited car wash memberships? What is the implication for anticipated churn?
  • How can non-subscribers be converted to members?

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