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Join a Strategic Advisory Group with ICA

Lend Your Voice. Shape the Industry.

As the trusted, timely, and credible resource for the car wash industry, the International Carwash Association is inviting industry leaders to contribute their insights through our formal Strategic Advisory Groups (SAGs). These groups allow us to gather focused feedback, spark new ideas, and continue delivering value across our three groups: Events, Research, and Content.

Whether your strengths lie in enhancing trade show experiences, deepening research efforts, or guiding impactful storytelling, there’s a seat at the table for your perspective. Explore each group below and apply to join the one that aligns with your expertise.

Strategic Advisory Group: Exhibitors

Purpose:
This group exists to improve the trade show experience for all. Members share ideas to enhance innovation, networking, and exhibitor resources, ensuring that events remain rewarding for companies of all sizes.

Structure & Membership:

Group Size: 10–15 members from a mix of small, mid-sized, and large exhibiting companies.
Term Length: 2 years, with an option to renew.
Ideal Candidates: Trade show decision-makers from exhibiting companies with a strong track record and a commitment to improving the exhibitor experience.

Key Features & Perks:

  • One in-person meeting and one virtual meeting per year.
  • Complimentary ICA membership.
  • Company recognition in CAR WASH Magazine.
  • Travel reimbursement for the in-person meeting.

Application Deadline: July 31, 2025

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Strategic Advisory Group: Research

Purpose:
This group helps ICA define and refine its research priorities. Members collaborate on identifying industry trends, consumer behaviors, and benchmarking strategies that inform smarter business decisions across the car wash landscape.

Structure & Membership:
Group Size: 8–10 members, including PE-backed companies, independents, small business owners, and suppliers.
Term Length: 2 years, with an option to renew.
Ideal Candidates: C-level executives, senior decision-makers, and market-savvy professionals committed to advancing industry research.

Focus Areas:

  • Benchmarking and performance metrics
  • Consumer trends
  • Market and environmental research

Key Features & Perks:

  • One in-person meeting at ICA Headquarters and one virtual meeting per year.
  • Complimentary ICA membership.
  • Media contributions in CAR WASH Magazine.
  • Travel reimbursement for the in-person meeting.

Application Deadline: July 31, 2025

 

 

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Strategic Advisory Group: Content

Purpose:
This group helps shape the voice of ICA’s media efforts. From sharing insights on industry challenges to influencing ICA’s broader content strategy, members ensure we remain relevant and engaging to the industry we serve.

Structure & Membership:
Group Size: 8–10 members from diverse sectors of the retail car wash industry.
Term Length: 2 years, with an option to renew.
Ideal Candidates: Senior leaders with a deep understanding of the industry and a desire to contribute ideas and insights that inform ICA’s content creation.

Focus Areas:

  • Market trends and industry challenges
  • Content strategy for media and learning

Key Features & Perks:

  • One in-person meeting at ICA Headquarters and one virtual meeting per year.
  • Complimentary ICA membership.
  • Opportunities to be featured in CAR WASH Magazine.
  • Travel reimbursement for the in-person meeting. 

Application Deadline: July 31, 2025

 

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