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From Data to Drive: How the Car Wash Industry Stays Confident in Uncertain Times
ICA
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What’s driving car wash performance in 2025? According to ICA’s latest CAR WASH Pulse, the story is one of resilience, optimism, and a recalibrating consumer mindset. In this episode of Conversations with ICA, CEO Eric Wulf sits down with Bob Klein, ICA’s Research Director, to unpack the Q3 edition of CAR WASH Pulse — a data-rich look at how economic shifts, customer behavior, and retailer sentiment are shaping the car wash industry.
From inflation and consumer confidence to subscription trends and emotional engagement, Eric and Bob explore how the numbers reveal a market still driven by opportunity and innovation, even amid uncertainty.
As Bob explains, understanding the emotional connection between customers and their wash experience may be the most important data point of all. Whether you’re a retailer, supplier, or investor in the car wash space, this episode offers actionable insight into the state of the industry—and where it’s headed next.
📺 Watch the full conversation below.
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Conversations with ICA | 2025 season, episode 16
