AMP’s Data-Driven Approach to Car Wash Success

ICA | September 19, 2025

ICA recently connected with AMP leaders Adam Trien (CEO and CTO), Dylan von Kleist (VP of Marketing & Sales), and Matt Osher (CFO and Head of Data Analytics) to discuss AMP’s recent acquisition by NCS and to dive deep into how their technology platform is helping car wash operators make smarter decisions.

AMP’s journey began with a simple premise: operators needed better tools to understand and influence customer behavior. What followed was the development of a purpose-built app that delivers loyalty, marketing, and analytics capabilities — all designed with the operator in mind.

Now scaling its reach as a part of the NCS family, AMP aims to bring robust data solutions to more car wash businesses. Their team shares how they translate raw metrics into reports to answer real-world questions: What’s driving churn? Which customer segments are most engaged? Where are the biggest growth opportunities by region?

Operators’ data holds the answers — if you know how to look. With practical advice and future-forward thinking, this episode is a must-watch for anyone looking to make smarter, data-backed decisions.

📺 Watch the full conversation below.
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AMP is a Champion partner of the International Carwash Association. To learn more about AMP and their capabilities, visit AMPmemberships.com.