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Sunshine Car Wash, Tampa Bay’s favorite family-owned car wash brand, turned up the charm, the suds, and the sunshine for its first-ever Member Appreciation Event—and the results were nothing short of spectacular.
Held at multiple Sunshine Car Wash locations across the Tampa Bay area, the event celebrated the heart and soul of the business: its loyal unlimited members. With free gifts, prize giveaways, smiling brand ambassadors, and a record-breaking day in sales, the celebration marked a major milestone for the homegrown brand.
From its humble beginnings to this high-energy celebration, Sunshine Car Wash has always been about more than just keeping cars clean. It’s about community, connection, and good vibes, and this event was a glowing example of that mission in action.
A Sunshine-Filled Success
When cousins Afram Seryani and Afram Seriani, co-owners of Sunshine Car Wash, dreamed up this celebration, they wanted to do more than offer discounts. They wanted to say “thank you” in a big way.
“From day one, our goal has been to make people feel good—not just about their car, but about their experience with us,” said co-owner Afram Seryani. “This event was our way of showing gratitude to our incredible members who’ve supported us over the years.”
The Seryani-Seriani duo has been in the family car wash business since they were kids, scrubbing bumpers and learning the ropes alongside their parents and uncles. What started as a summer job became a lifelong passion—and today, their shared commitment to excellence and community continues to shine through every Sunshine location.
Record-Breaking Results
The numbers don’t lie: the event was a blockbuster success. Sunshine Car Wash sold a record number of memberships in a single day, thanks to the infectious energy of the team, the special event-only promos, and the sheer excitement of the day.
The offer was simple but irresistible: Join on the spot, get 50% off your first 3 months, plus a goodie bag and a chance to win big. The Sunshine team made sure every person felt welcome, informed, and excited to become part of the Sunshine family.
“We wanted to make this first Member Appreciation Day unforgettable,” Seriani said. “Our members are the backbone of our business, and engaging with them in a meaningful, celebratory way is how we’ll continue to grow and retain loyal customers.”
The Moral of the Story
According to Seryani and Seriani, the formula for business success isn’t complicated: "Engage your community, thank your members, and treat your customers with care."
It’s a philosophy that’s worked for generations in their family, and it’s clearly still effective today. With the addition of a dynamic new marketing director and a team of enthusiastic brand ambassadors, Sunshine is setting the gold standard for customer experience in the car wash industry.
Looking Ahead
Following the success of the July event, Sunshine Car Wash has plans to host seasonal member events, roll out exclusive perks, and continue growing their presence across the Tampa Bay region. The goal? To become the most beloved car wash in Florida, one clean car—and one happy customer—at a time.
In an age where loyalty is hard-earned and customer experience can make or break a brand, Sunshine Car Wash has proven that it’s not just possible to grow a business with heart—it’s essential.
About Sunshine Car Wash:
Family-owned and operated by cousins Afram Seryani and Afram Seriani, Sunshine Car Wash is Tampa Bay’s go-to destination for fast, friendly, and fabulous car washes. With multiple locations and a growing member base, they’re committed to delivering top-quality service with a whole lot of sunshine.