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Advertising Opportunities

Connect with industry leaders through the award-winning CAR WASH MagazineTM, content-rich Carwash.org website, and at our official TheCarWashShow.com website. Reach a highly-targeted audience of car wash professionals and decision makers.

Target the right audience

In the rapidly evolving car wash industry, having your message seen by decision makers is key to staying competitive. Operators are constantly seeking innovative solutions, and we provide the platform to connect your products and services with this engaged market.

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Reach by the numbers

70%
of magazine readership are CP Top 100 decision makers
15,000+
average unique monthly website visitors
84%
of ICA's web traffic comes from organic sources
33%
increase in annual print circulation (25,000) since 2024. Audience exposure grows with every issue.
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CAR WASH Magazine

CAR WASH Magazine is the industry's flagship publication, circulated quarterly to ICA subscribers and targeted audiences reaching key operator contacts and decision-makers. This award-winning publication delivers best-in-class content and design that informs, educates and empowers car wash operators to lead with confidence. Our annual special edition, The Best!, highlights the highest-rated content from the past year and reaches a targeted audience of qualified industry leads. The Spring issue is printed for onsite distribution at The Car Wash Show — and is the ONLY publication available at the event.
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Carwash.org & Thecarwashshow.com

With placements across ICA's official website, advertisers can extend their reach beyond print with digital ads that match the prestige of CAR WASH Magazine. Choose a Run-of-Site package or the exclusive Super Leaderboard placement — both deliver high-impact visibility, built-in scarcity, and strong brand alignment. Advertisers who purchase either option unlock the opportunity to extend their presence to thecarwashshow.com, putting their brand in front of the industry's biggest audience during the show. Bundle digital and print advertising to save while maximizing your exposure year-round and at the show.

Advertising options built for every budget

Print Ad Size
1 Issue
2-3 Issues
4 Issues
Spring Premium*
All Issues
Double Page Spread
$5,410
$5,200
$5,000
$7,030
$27,030
Outside Back Cover
$4,650
$4,445
$4,240
$6.045
$23,005
Inside Front Cover
$4,435
$4,230
$4,020
$5,765
$21,845
Inside Back Cover
$4,110
$3,905
$3,700
$5,340
$20,140
Full Page Inside
$3,785
$3,630
$3,475
$4,920
$18.820
1/2 Page Horizontal
$2,380
$2,275
$2,175
$3,095
$11,795
1/3 Page Vertical
$1,840
$1,760
$1,685
$2,390
$9,130
1/4 Page Vertical
$1,405
$1,340
$1,270
$1,830
$6,910
ICA Champions Discount
20% Off
20% Off
20% Off
20% Off
20% Off

 

Rates are based on the number of issues in which you have an ad commitment.

* Minimum of 2 additional issues contracted for Spring Premium rate.



Website Ad Placement
Quarterly Rate
Print Bundle Rate
Weekly Rate
Run-Of-Site Ad Package
$3,500
$3,000
-
Super Leaderboard All-page Placement
-
-
$2,500
ICA Champions Discount
20% Off
20% Off
20% Off
Partner With ICA to Save 20%

Key publication & shipping dates

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The Show/ Spring 2027
Ads Due:

2/10/27

Ship Date:

April

Summer 2027
Ads Due:

4/14/27

Ship Date:

June

The Best
Ads Due:

5/6/27

Ship Date:

July

Fall 2027
Ads Due:

6/24/27

Ship Date:

August

Winter 2027

Ads Due:

9/16/27

Ship Date:

November

Print Advertising Specs

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Digital Advertising Specs

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Content creation

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Analytics and reporting

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Messaging

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Integrations

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Automation and workflows

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Campaign scheduling

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AI Agents

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Cross channel distribution

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Let's get your ads into place!

Make your mark in CAR WASH Magazine. We'll build the plan around your budget and your ROI. 

Annie Preus | Business Development Coordinator
Email: aprues@carwash.org
Phone: 773-495-2321

 

Schedule a Meeting