Knowing your customers' behavior is only the first step.
What would motivate them to visit more often, become a member or stay a member? What would motivate new customers to visit your store? How do your results compare to the industry?
ICA's Pulse reports help you answer these questions and more with original primary research delivered each quarter.
Purchase The Pulse Report
The Pulse Report is produced four times a year, containing the latest information on retailer and supplier sentiment, expectations and growth projections, as well as highlights from ICA's most recent consumer research and key economic indicators.
Complimentary copies of The Pulse Report are included with an ICA membership subscription. Existing members may request a copy of The Pulse Report by contacting membership@carwash.org.
If you're not a member you can join for $120/year and receive The Pulse Report quarterly directly to your inbox at carwash.org/join.
For non-members, The Pulse Report may be purchased for $250 per report.
Sneak Peek Into The Pulse Report
Pulse is powered by industry and research experts.
Bill Derwin
CEO | GO Car Wash
Jessica Price Easter
Director of Marketing | Qual Chem, LLC
Jonathan Kierman
Executive VP | Super Star Car Wash
Anne Mauler
VP Marketing | Soapy Joe's Car Wash
Bob Klein
ICA Research Director