In this special episode of Conversations with ICA, recorded live in Las Vegas at The Car Wash Show 2025, CEO Eric Wulf moderates a panel of top industry voices: Pete Nani (ZIPS, formerly True Blue Car Wash/Circle K), Jesse Wurth (National Carwash Solutions), and Jessica Zazworsky (Bubble Barn Car Wash).
The session begins with a deep dive into the state of the car wash industry—trends in store performance, investor interest, market saturation, and shifting consumer sentiment. From there, the panel takes the stage to share how they’re staying competitive through:
Panelists also weigh in on evolving labor expectations and retention strategies as their operations continue to grow their staffs with a new generation of workers enters the field. The session wraps with a dynamic audience Q&A that surfaces even more operator-relevant insights.
📺 Watch the full conversation below.
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Conversations with ICA | 2025 season, episode 7