ATLANTA, GA - Welcomemat, announced the release of its Q3 2026 IMPACT Report, the latest edition of its quarterly analysis of car wash marketing performance. The report draws data from thousands of car wash locations nationwide, covering both organic and paid marketing channels, including reputation metrics, top-performing keywords, and ad clickthrough rates.
The Q3 IMPACT Report is part of an ongoing series Welcomemat produces each quarter to give operators and industry professionals a data-driven look at how marketing performance is shifting across the car wash category. Past editions have covered trends in local search, advertising, and customer acquisition; the Q3 report extends that analysis with updated figures across both organic and paid channels.
Following the report's release, Welcomemat partnered with Professional Carwashing & Detailing (PC&D) to host a webinar unpacking the findings. The session, "What Top Car Washes are Doing Differently in 2026: Insights from the Q3 IMPACT Report" is available on demand and features Brian Mattingly, Welcomemat President; Jonathan Kierman, Welcomemat Vice President; and Meagan Kusek, Content Editor Manager with Professional Carwashing & Detailing.
"Every quarter, the IMPACT Report gives us a clearer picture of where the industry is actually moving, not just where we think it's headed," said Brian Mattingly, Welcomemat President. "The Q3 data shows real shifts in how organic and paid channels are performing for operators."
"Operators are managing a lot at once — seasonality, staffing, reputation, advertising spend — and it's easy for marketing data to get deprioritized," said Jonathan Kierman, Welcomemat Vice President. "This report is meant to put that data in front of operators in a format they can actually use, without requiring them to dig through it themselves."
Car wash owners, operators, and industry professionals who want to receive a copy of the Q3 2026 IMPACT Report can find it at https://www.welcomemat.com/impact-marketing-report.
The webinar session is free and available to watch on demand at: https://app.webinar.net/mEJNlYXad67?mcc=WEL3.
About Welcomemat
For more than 20 years, Welcomemat has helped car wash operators grow their businesses through a fully integrated digital marketing platform built specifically for the car wash industry. Welcomemat's solutions combine data-driven digital advertising, weather-based targeting, smart traffic technology, and deep POS integrations. Additional offerings include digital fundraising, local and advanced SEO, reputation management, customer retention and automation tools, email and SMS marketing, and social media management — all unified within a single dashboard for complete visibility and control.
For more information, visit Welcomemat.com.