ATLANTA, GA. — Welcomemat, a leading digital marketing platform built exclusively for the car wash industry, announced the release of the Q2 2026 edition of its IMPACT Marketing Report, the company's third quarterly report providing exclusive benchmarking data and marketing insights for car wash operators nationwide.
Compiled from performance data across thousands of car wash locations using the Welcomemat platform, the IMPACT Marketing Report offers an in-depth look at the digital marketing trends shaping the industry. The quarterly publication is designed to help owners, operators, and marketing professionals understand how their marketing performance compares to industry benchmarks while identifying emerging opportunities to improve visibility, customer acquisition, and long-term growth.
The latest edition examines several critical marketing metrics, including Google and Meta paid advertising performance, local SEO trends, high-value search keywords, and fundraising campaign results. By analyzing real-world campaign data from car washes across the country, the report provides actionable insights that operators can use to refine their marketing strategies in an increasingly competitive landscape.
"As consumer behavior and digital marketing continue to evolve, having access to reliable industry benchmarks is more important than ever," said Jonathan Kierman, Welcomemat Vice President. "The IMPACT Marketing Report gives car wash operators a data-driven view of what's working across the industry, helping them make smarter marketing decisions based on actual performance rather than assumptions."
The report highlights trends in search engine optimization (SEO), including the keywords driving the greatest visibility for car wash businesses and the evolving role of local search in customer acquisition. It also reviews paid media performance across Google Ads and Meta platforms, helping operators better understand advertising costs, engagement metrics, and campaign effectiveness.
The report is available for download at https://www.welcomemat.com/impact-marketing-report. Car wash operators and industry professionals can also join the email list to receive the next edition in their inbox.
The Q2 edition continues Welcomemat's commitment to providing transparent, data-backed reporting that empowers operators to stay ahead of industry trends and maximize the return on their marketing investments. As marketing channels become increasingly complex, benchmarking against peer performance allows operators to identify opportunities, measure success more accurately, and make more informed business decisions.
To accompany the report's release, Welcomemat hosted a complimentary educational webinar titled " Benchmark Your Marketing: Insights from the Q2 IMPACT Report." During the live presentation, Welcomemat's marketing experts reviewed the report's findings, discussed notable industry trends, and explained how operators can apply the latest benchmark data to strengthen their marketing strategies.
The webinar is available on demand and is intended for car wash owners, operators, general managers, and marketing professionals seeking practical insights into current digital marketing performance across the industry.
Viewers will gain a deeper understanding of current SEO trends, paid advertising benchmarks, fundraising performance, and the metrics that are having the greatest impact on customer acquisition and membership growth. The webinar will also provide viewers with the opportunity to better understand how top-performing car washes are adapting to changes in digital marketing and consumer search behavior.
The recorded webinar on demand is available at:
https://fullsteam.zoom.us/webinar/register/1717824156225/WN_StLZGnUxTDOkYRv3hFEoYg
With more than two decades of experience serving the car wash industry, Welcomemat continues to develop innovative marketing solutions backed by real-world data. The quarterly IMPACT Marketing Report represents another step in the company's mission to provide operators with the insights and tools needed to make confident, informed marketing decisions in a rapidly changing digital environment.
About Welcomemat
For more than 20 years, Welcomemat has helped car wash operators grow their businesses through a fully integrated digital marketing platform built specifically for the car wash industry. Welcomemat's solutions combine data-driven digital advertising, weather-based targeting, smart traffic technology, and deep POS integrations to drive measurable results. Additional offerings include digital fundraising, local and advanced SEO, reputation management, customer retention and automation tools, email and SMS marketing, and social media management—all unified within a single dashboard for complete visibility and control.
For more information, visit www.welcomemat.com