Summit Wash Holdings, an industry-leading, membership-focused car wash group with operations in Connecticut, New York, Nebraska, Missouri, New Jersey, and Florida, first established in 2022, is proud to announce the addition of its newest brand, Speeders, to its growing portfolio.
The first Speeders location opened in Mountain Lakes, New Jersey, in mid-March. This was the company’s first location in the state of New Jersey, with plans to open eight in the state by the end of year, reinforcing the team’s commitment to growth initiatives and footprint expansion.
This expansion reflects Summit's commitment to delivering exceptional car wash experiences and innovative solutions in strategic geographic markets in the United States. The Speeders brand builds out the company’s portfolio of brands, including Russell Speeder’s and Waters Car Wash.
Moving forward, all new locations and acquisitions throughout the Northeast and Midwest will feature Speeders' branding. The rebranding of legacy Russell Speeder’s locations will begin during the second half of 2025 in a phased approach. The company and customers alike are excited about the modernization of the brand.
“The addition of Speeders is an exciting milestone for Summit Wash Holdings, marking a significant evolution in our journey while paying tribute to the Russell Speeder’s brand that customers know and love,” said Jason Baumgartner, Chief Strategy Officer. “We're excited to expand our innovative car wash experience to Mountain Lakes with our first location in New Jersey. This expansion is a key part of our strategic initiatives, reflecting our commitment to innovation, exceptional service, and exceeding customer expectations."
Since its establishment in 2022, Summit Wash Holdings has demonstrated remarkable growth. In 2023 alone, the company opened 24 locations (four in Omaha, thirteen in Florida, and seven in Connecticut). In 2024, Summit added eight more sites (three in Florida and five in Connecticut), bringing the total number of locations to over 60. With ambitious plans for 2025, Summit aims to surpass 80 locations nationwide, solidifying its position as an industry leader.
Summit Wash Holdings also continues to enhance its offerings with the addition of Reflection, a proprietary product blend featuring ceramic and graphene. Reflection by Summit Wash Holdings combines advanced materials into a single product that delivers a mirror-like finish, UV protection, and improved durability. Initially launched in the Southeast last year, Reflection has been introduced in all locations across all brands as part of Summit’s commitment to continuous improvement.