SAN DIEGO, CA (July 8, 2026) — Soapy Joe’s Car Wash, a family-owned business with 27 locations and growing serving San Diego County known for its commitment to quality service and community engagement, is excited to announce the opening of a new location in San Diego.
The Camino Ruiz location marks the 27th Soapy Joe’s Car Wash and represents another step forward in the company’s strategic expansion initiatives. This expansion reflects the company’s strategic focus on high-growth markets and its ongoing investment in delivering convenient, high-quality car wash experiences for California drivers.
“We’re very excited about our new location and the opportunity to serve even more customers in San Diego,” said Lorens Attisha, CEO of Soapy Joe’s. “The momentum is high for all of us here at Soapy Joe’s; our growth initiatives are in place, and our team remains as committed as ever to providing exceptional services to our customers, supporting one another and our industry, and giving back to the communities we serve.”
Building on this momentum, Soapy Joe’s has five additional sites currently in development across Chula Vista, Poway and greater San Diego area with another 14 sites in the pipeline, positioning the brand to nearly double in size in the next 18 months.
About Soapy Joe’s
Soapy Joe’s Car Wash is a locally owned family business with over 25 locations serving San Diego County. Offering convenient hours, lightning fast express service and premium upgrades, we make it easy for everyone to enjoy their ride. For more information visit www.soapyjoescarwash.com.