SAN DIEGO, CA (May 28, 2016) — Soapy Joe’s Car Wash, a family-owned business with 27 locations and growing serving San Diego County known for its commitment to quality service and community engagement, is continuing its expansion across Southern California following a robust start to 2026.
The company has already celebrated the successful opening of three new locations in the San Diego area this year, including Mission Gorge in Santee (January 2026) and San Marcos (February 2026), and Camino Ruiz (May 2026). Building on this momentum, Soapy Joe’s has five additional sites currently in development across Chula Vista, Poway and greater San Diego area with another 14 sites in the pipeline, positioning the brand to nearly double in size in the next 18 months.
This expansion reflects the company’s strategic focus on high-growth markets and its ongoing investment in delivering convenient, high-quality car wash experiences for California drivers.
“We’re incredibly proud of the momentum we’ve built during the first half of this year and excited to continue expanding our footprint,” said Lorens Attisha, CEO of Soapy Joe’s. “This growth is fueled by our team’s passion, a culture rooted in service, and our focus on making a positive impact.”
Soapy Joe’s prides itself in its commitment to the environment, using advanced water reclamation systems; each location is designed with customer convenience and environmental responsibility in mind.
“As we grow, we remain focused on creating a welcoming environment for our customers, supporting our team members, and being a positive presence in the communities we serve,” recognized Attisha.
With additional growth on the horizon, Soapy Joe’s is poised to further strengthen its presence in California while continuing to deliver a best-in-class car wash experience.
About Soapy Joe’s
Soapy Joe’s Car Wash is a locally owned family business with over 25 locations serving San Diego County. Offering convenient hours, lightning fast express service and premium upgrades, we make it easy for everyone to enjoy their ride. For more information visit www.soapyjoescarwash.com.