CYBER Express Wash officially opened its premiere location in Anchorage, Alaska, unveiling a future-facing, hospitality-first model that reimagines modern car care.
The grand opening welcomed community leaders, media, and investors, with Anchorage Mayor Suzanne LaFrance joining for a private ribbon-cutting and behind-the-scenes tour, celebrating over 90 new jobs added to the local economy.
The weekend celebration gave guests a front-row seat to the full CYBER experience, including a first look at the brand’s striking architectural design, seamless customer journey, and proprietary wash + express detail system engineered for speed, consistency, and scale.
Proceeds from the day supported local youth mentorship through Big Brothers Big Sisters of Alaska, reinforcing CYBER’s commitment to community impact.
Outside, a curated car show showcased vintage Corvettes, Mustangs, and Porsches alongside fan-favorite SRTs and a show-stopping Mercedes-Maybach — honoring not just clean cars, but the connection, community, and culture that drive them.
The Anchorage flagship marks more than just a grand opening; it sets the tone for a category-defining brand built with national expansion in mind. Built to withstand Alaska’s extreme conditions, CYBER’s complete operating model was designed to meet high consumer expectations in one of the most demanding environments in the country.
“We launched in Alaska by choice, not chance,” said Paul Horstkoetter, founder and CEO. “Alaska forces you to solve for real-world conditions — extreme weather, demanding roads, high customer standards. If we can build something remarkable here, we can do it anywhere.”
With multiple sites already secured across Alaska, including one set to break ground this summer, CYBER is actively planning multi-location expansion and evaluating strategic growth markets beyond the state.
“We didn’t build CYBER to compete with the car wash down the street,” said Horstkoetter. “We built it to set a new national standard — one rooted in speed, sophistication and service — and designed to scale.”
From proprietary software and custom equipment to optimized chemistry and next-gen detailing, every element of CYBER is intentionally engineered to elevate the guest experience and protect vehicle integrity — all while maintaining obsessive operational precision and environmental responsibility.
Backed by a leadership team with deep expertise in development, infrastructure, operations, brand and finance, CYBER is not just raising the bar — it’s setting a new one, the company said. From repeatable systems and elevated service standards to local job creation and national scalability, CYBER is designed for lasting impact.
The CYBER Express Wash model:
What makes CYBER Express Wash different?
A focus on hospitality as advanced as its tech. A consumer brand identity built more like luxury retail than auto service. A leadership team with deep expertise in brand strategy, development, and operational rigor. And a mission that centers local ownership, high-quality jobs, and long-term regional investment.
The Anchorage location is already being recognized as the third-largest and most advanced express wash in the U.S., but it’s only the beginning. The brand is actively fielding investor interest and partnership inquiries drawn to CYBER’s fully integrated model to scale both regionally and nationally as it builds toward multi-location expansion, operational excellence, and high customer retention across new markets.
“The response from the community and the industry at large has been overwhelming,” said Stephanie Horstkoetter, chief brand officer. “People don’t just want clean cars anymore. They want a luxury experience they’re proud to be a part of. We’ve built CYBER to deliver both.”