AMP, the car wash industry’s leading software and hardware platform, today announced the release of its Q4 2025 AMP Industry Insights Report, the latest installment in its quarterly data series designed to bring clarity to complex performance trends shaping the modern car wash business.
This quarter’s report focuses on membership churn and retention, examining how customer behavior, usage patterns, and market conditions align with long-term performance outcomes. The report combines national car wash trends from NCS with aggregated, anonymized behavioral data from AMP-powered sites, offering operators both a macro industry view and a closer look at member dynamics.
As the industry’s membership market continues to mature, retention has emerged as a critical driver of sustainable growth. Rather than isolating individual reasons for cancellation, the Q4 report highlights directional indicators that consistently correlate with higher or lower churn risk over time.
National Perspective: Regional Performance Trends
Using nationwide NCS data, the report outlines how year-over-year wash volume performance varied by region throughout 2025, with Central regions showing year-to-date growth, more modest gains in the East, and continued pressure in parts of the West. These trends provide important context for operators evaluating performance amid shifting regional demand.
Behavioral Signals from AMP Data
The report also analyzes AMP membership data to surface early churn signals, including vehicle age, customer age, time since last wash, and plan pricing ranges. The findings emphasize how churn risk tends to build gradually and how multiple factors often move together rather than acting independently.
Interactive Exploration: Churn Modeling Tool
New this quarter, AMP introduces an interactive churn modeling experience that allows operators to explore how different variables may influence churn risk. The tool is designed for scenario exploration and education, helping users understand relationships between factors—not to predict exact outcomes or prescribe actions.
The Q4 Industry Insights Report reinforces AMP’s commitment to delivering trusted, industry-scale data that helps operators interpret trends, ask better questions, and plan with greater confidence.
To explore the full report and interactive experience, visit https://insights.ampmemberships.com/.