The Car Wash Show

Car Wash Magazine LIVE

Tune in at The Car Wash Show!

We’ll be featuring interviews, show updates, booth visits and more, bringing the show to life. We will also offer four panels per day (Monday and Tuesday) with some of your favorite topics. Stay tuned for a full schedule of events you can catch in the studio.



9:30 am | Welcome to The Car Wash Show!

ICA President Ken Littrell and CEO Eric Wulf will kick off each morning, and on this day giving an overview of the opening of the world's largest car wash event. 


10:30 am | Marketing Roundtable: Customer Reviews

Customer reviews, we love them and hate them. Join our marketing roundtable of Bethanee Martin, Jonathan Kierman and Sam Sousa for tips on the best way to handle reviews and how to make your customers rave about you! 


12:45 pm | Interview with Mark Schaefer

Mark Schaefer talks about how companies and organizations look at marketing, sales, advertising and overall customer experience. He shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising and public relations. 


1:00 pm | TalkCarwash: The Value of Unlimited Wash Clubs

Wash clubs have taken most of the variability out of washing cars. Come and join TalkCarWash in discussing the value of the club model.


3:00 pm | Interview with John Lai

ICA CEO Eric Wulf interviews John Lai, CEO of Mister Car Wash (NYSE: MCW), the U.S.'s largest car wash company with more than 300 locations.


3:30 pm | Talent Management Roundtable: Finding Great Talent

Everyone is feeling the talent shortage today as they attempt to build a bench and hire staff. Hear from Shaun Nordgaarden, Wade Keith and Jason Woodward on how they find and recruit great talent.


4:15 pm | EMI: Positioning for the Growth Mindset

Join two recent graduates from the Executive Management Institute as they discuss how lessons learned from the institute have positioned them for growth within their organizations.



9:30 am | State of the Industry Conversation

ICA President Ken Littrell and CEO Eric Wulf open the day with a discussion of industry trends and all the buzz from The Car Wash Show 2021.


10:30 am | Marketing Roundtable: Branding

Join our marketing experts Alivia Gleason, Anne Mauler, Nick Rodia and Justin Young for a lively discussion on how to create a memorable brand for your wash.


12:15 pm | Interview with Sara Ross

Sara Ross explains how emotional intelligence (EQ) can be a powerful predictor of performance and a distinguishing competitive advantage — but also a nebulous trait to teach.


12:45 pm | Interview with John Roush

ICA CEO Eric Wulf interviews John Roush, CEO of Express Wash Concepts, a five-brand retail platform based in Ohio with more than 45 locations.


1:00 pm | TalkCarwash: Creating the Total Car Wash Experience

Join this TalkCarWash discussion to brainstorm ways to differentiate your wash from your competition by thinking through the total car wash experience from your customer's perspective.


3:30 pm | Talent Management Roundtable: Career Pathing & Promotion

Showing your employees the path to promotion is a great retention and communication tool.  Hear from Rob Hetherington, Nick Lopez and John Sproul on how they created company career paths and se them to keep their employees trained and motivated. 


4:15 pm | Women in Leadership - Creating your Village

Hear from some prominent female leaders as to where they look for mentorship and growth in the industry.





9:30 am | Final Day Welcome and Review

ICA President Ken Littrell and CEO Eric Wulf open the day with a review of show topics and a look forward to 2022.


10:00 am | ICA Car Wash Hall of Fame

Join us for a conversation with Robert Pecora, son of 2020 Hall of Fame inductee Dan Pecora.