MONDAY, November 15 | Room: N255/N257 | Offered twice at 8:00 a.m. and 9:15 a.m.
We live in a culture of change. The Great Compression is our new reality: during the short span of a few months, customer's behavior fundamentally shifted. Car washes are now forced to think less about the "experience" and more about how to get customers to transact. Digital transformation is imperative. How do we rethink many of the customer’s commonly held beliefs about what works today, and what the future may look like? How do we build a successful business in this world where everything - in relation to digital - compressed so dramatically? Interestingly, this is less about the adoption of technology and much more about how customers have become that much more efficient in this every different landscape. The result of this? Customers have adopted technology in a way that has fundamentally changed how they buy and interact with businesses today. Welcome to the great compression!