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Let WaterSavers help tell your environmental story

WaterSavers® is a recognition program from the International Carwash Association® designed to help professional car washes promote their environmentally responsible business practices. It is open to all car washes meeting the following program criteria.

WaterSavers Program Criteria

Why participate?

The car wash industry has a great environmental story to tell - we conserve water, we treat water and we discharge soap and dirt to treatment facilities instead of streams and oceans. With the environmental message growing in importance to consumers, the WaterSavers program allows you to demonstrate environmental leadership in your community and attract new customers. See as an example of how ICA leads this important industry message.

How does it work?

For just $40 a month (or $480 a year), you gain access to professionally produced marketing collateral that can be easily incorporated into your current marketing messages. Participants receive access to signage, postcards, buttons, press-release samples and other materials that help communicate how washing a car at your wash is the most environmentally responsible way to clean.

Once you purchase a subscription to the program, all of your stores can participate and use the marketing materials and images.

NOTICE: By purchasing the above, you attest that all of your car wash locations where the WaterSavers logo and materials will be displayed meets the participation criteria. You acknowledge that failure to sustain those criteria will immediately prohibit you from using the same, and all materials would then need to be removed from those facilities or associated digital/ad placements.