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ICA launches Wash Count

by Matt DeWolf | Jun 11, 2012

Dear Member,

Building on the success of The Car Wash Show™ 2012, I’d like to share with you several exciting updates from the International Carwash Association®. Over the next few weeks, I’ll be sending you information about three new educational and networking events planned for this fall, as well as enhancements to our WaterSavers® program. Today, I want to share with you our newest program: Wash Count™.
Wash Count is a new business intelligence tool available free of charge to ICA members. Participants share their wash revenues and car counts and, in return, will be able to see how their results compare, on a quarterly basis, to other car washes by geographic area and car wash type. The data is always protected, and only aggregated information will ever be reported outward. With Wash Count, car wash operators will be able to see market trends and how their businesses are performing relative to the industry. Enrollment is now available If you have any questions about Wash Count, please contact Megan Clark, Director of Operations, at
Speaking of business intelligence, keep an eye on your mailboxes this month for the latest issue of CAR WASH Magazine. The summer edition contains our exclusive car wash equipment sales report and the results of our newest consumer research. We’re also taking a look at the world of design, from automobiles to retail stores.
I want to thank our members for the wonderful feedback we’ve received about the magazine. We embarked upon this journey last fall with the goal of providing car wash business leaders with new ideas, information and writing that isn’t available elsewhere. Based on what you’ve told us, we’re achieving that goal. Please keep the comments coming.
Thank you for your membership and, as always, feel free to contact me with your questions or comments.
Eric Wulf

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