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Car Wash Consumer Research Study

Consumer Study

Looking for the latest information about today's car wash consumer? You're in the right place! The latest Car Wash Consumer Study provides everything you need to learn more about consumer attitudes and behaviors around using a professional car wash.

About the Survey

Since the mid-1990s, International Carwash Association has conducted a national survey of U.S. car owners about their car washing habits. For the 2019 edition, data was gathered from an online survey fielded to 1,800 respondents to own or lease a vehicle who were 18 years or older.

What's New

In the last study, members requested greater access to data pertaining to their specific region and wash type. So for the first time in the history of the study, the findings are being made available in special segments, including data reports customized by region of the country, and special brochures detailing consumer attitudes and behaviors depending on your wash type. 


These infographics highlight some of the most interesting and high-level findings from the study. They’re available for download now:

How to Use the Survey

Scroll down to view the different purchasing options for the survey. These options are designed to add value to your business by providing you with meaningful information to devise and refine your own business strategies. We welcome your feedback, and wish you happy washing!

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Since International Carwash Association began conducting these large-scale, quantitative consumer studies back in 1996, never before have we seen such widespread use of professional car washes. Get a taste of some of the Study's key insights from Bob Klein, Chief Strategy Officer, Blue Chip Worldwide.


Standard Study Report

The 24 page report includes the complete findings of the study, containing all questions, answers and demographic statistics. This report features an in-depth look at:

  • How has the mix of home versus professional washing changed?
  • What do consumers most value in car wash services?
  • What would make consumers want to wash, or wash more often, at a professional car wash?
  • What factors influence consumer preference for one professional car wash over another?
  • How can the findings in the study be leveraged at your wash? What opportunities exist?

The report  is available for $450.

Standard Study Report + Data Set

This purchase option includes:

  • The full 24-page Standard Study Report, featuring detailed analysis of all findings from the research
  • The complete U.S. data set and breakdown of all results 

Whether your goal is to improve your current wash's results, or you're looking to enter the car wash industry for the first time, the Consumer Study provides you with unparalleled insights into the needs and wants of current and potential consumers. Combining the analysis in the report with the full data set is a powerful tool for a complete view of the industry's consumer behaviors. This purchase option is the only way to get access to the complete data results.

The report + data set combination is available for $950.

Segmented Reports: Purchasing Options

After conducting a focus group and analyzing responses to past Consumer Studies, ICA has prepared—for the first time ever—new purchase options for wash operators who would rather focus just on the data that's pertinent to them. You can purchase a study report and data set package customized for your wash type; or buy just the data set for the region of the country you're interested in.

NEW: Reports and Data by Wash Type

This package allows you to select the type of wash you want to learn more about. It includes:

  • A complete survey report focusing just on major findings from the wash type of your choice
  • The data set for the wash type of your choice

The wash type package is available for the following wash types:

  • Automatic
  • Exterior
  • Full Service
  • Hand Wash
  • Self Service

Each wash type package is available for $750.

NEW: Data Sets by U.S. Region

If you just want the data set regarding your specific region, this is the package for you. You'll get the data set results about just the region of your choice.

Regional data sets are available for the following regions:

  • Mid-Atlantic
  • Midwest
  • Northeast
  • Southeast
  • Southwest
  • West

Each regional data report is available for $500.

Five Surprising Things You'll Learn From the Consumer Study