Skip To The Main Content

Car Wash Consumer Research Study

Looking for the latest information about today's car wash consumer? You're in the right place!

Get everything you need to learn more about consumer attitudes and behaviors around using a professional car wash.

Since the mid-1990s, International Carwash Association has conducted a national survey of U.S. car owners about their car washing habits. For the 2019 edition, data was gathered from an online survey fielded to 1,800 respondents to own or lease a vehicle who were 18 years or older.

The 24 page executive summary of the research is now available and explores major findings. containing all questions, answers and demographic statistics. This report features an in-depth look at: 


  • How has the mix of home versus professional washing changed?
  • What do consumers most value in car wash services?
  • What would make consumers want to wash, or wash more often, at a professional car wash?
  • What factors influence consumer preference for one professional car wash over another?

The executive summary is available for $450.

Latest ICA Car Wash Consumer Study

Coming Soon

Stay tuned for additional purchasing options for the Consumer Study, including:

  • The full data report
  • Data reports and analyses by wash type
  • Data reports for specific U.S. regions