DRB supports the unique needs of car washes by providing point of sale systems, integrated business optimization solutions and analytics-based marketing support. Through their products and services, they are deeply connected to their clients and have their finger on the pulse of the industry. Armed with data and insights, Alison Amira, Sr. Director of Product and Engagement Solutions, connected with us for this episode of Conversations with ICA to discuss the current state of car washing and unpack the layers of challenges that DRB assists operators to overcome on a daily basis.
As Alison explains, today’s car wash customer expects to encounter a seamless brand experience – whether they’re updating a credit card within an app or making changes at the pay station. Interconnected technology isn’t a “nice-to-have,” it’s a necessity. Without POS, CRM, customer-facing apps and dashboards talking to each other, operators are left with inconsistent data that leaves customers feeling frustrated, and that can impact the bottom line.
The path forward is all about balance – investing in digital tools that modernize the customer experience while still delivering strong human interaction on site. Apps, loyalty programs and automation can do the heavy lifting for those who invest, freeing teams to focus on customers and employees and provide the best experience for everyone at the wash.
📺 Watch the full conversation below.
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DRB is a Champion partner of the International Carwash Association. Visit their website to learn how DRB can help your business to drive loyalty and growth with every customer interaction.
Conversations with ICA | 2025 season, episode 13