Education

Peer Power Hours

At these interactive sessions, discussion groups and roundtables, members of ICA, AOCA, WCA, ACWA and BOVAG will source solutions from peers on a range of topics selected by fellow members. Stay tuned to this page for more information on the industry leaders and participants driving these discussions.


Monday, May 13
9:15 – 10:15 AM
  • Creating a Memorable Customer Experience
    Creating a memorable experience for customers when they come on-site can differentiate your wash from the competition. Come and hear creative new ideas from your peers who are creating the ultimate customer experience.
  • Difficult Conversations with Unhappy Customers
    In this session, hear from your peers on how they’ve navigated difficult conversations with unhappy customers. Hear real world examples about converting your haters into your lovers.
10:30 – 11:30 AM
  • Incentivizing Employees in Subscription Sales
    How do you grow a subscription program quickly? Arm your employees with sales tools and incentives to get your customers on board. We will discuss sales strategies, marketing strategies and creative employee incentives.
  • Site Manager Panel
    Participate in this roundtable to network and connect with your fellow site managers. Topics such as staffing, customer service and equipment servicing will be covered.

Wednesday, May 15
9:45 – 10:45 AM
  • Emerging Trends in the Car Wash Industry
    Hear directly from your peers as they reveal their thoughts on key trends and challenges that will impact the car wash market in the next few years.
  • Marketing Tactics
    Learn from your peers and share marketing tricks to boost business and attract community attention. From building upgrades to new offerings and online contests, let this session spur your imagination and bring new ideas — and hopefully new customers!
  • Self-Serve Wash Panel Discussion
    Self-serve operators! Join us for an interactive panel discussion on the issues facing you in today’s business environment. Join this session to share ideas and best practices for successful self-serve business operations.
  • Inspiring and Motivating your Millennial Employees
    Hear from other operators how they’ve successfully navigated generational differences across the workforce and turned their millennial employees in to their best employees!