2019 Session Details

Neutralizing Your Competition

PREMIUM EDUCATION: MARKETING PATH | PREMIUM Pass
Tuesday, May 14 | 9:15 AM - 10:15 AM | Room 207CD
Tuesday, May 14 | 10:30 AM - 11:30 AM | Room 207CD

Presented by Georganne Bender & Rich Kizer, Partners, Kizer & Bender



The unique and sometimes outrageous things businesses do to stand tall in a crowd of competitors! It’s a competitive world out there. A business does something cool for their customers and the other businesses follow suit. The leading independent introduces a new service and the car wash across town adds it too. Pretty soon every car wash is doing the same things to build traffic, yet customers fail to take notice. That’s because the things that were once considered “out there” have been deemed ordinary by today’s customers. With so many businesses doing the same things, the question is this: What are you doing in your own car wash that makes it special? What are you willing to do for your customers that no other business can knock off? Are you willing to forget the latest self-help book from the latest guru and rely on the uniqueness of your business and your people? This session is full of strategies and tactics, tips and techniques to set you far above your competition.

Georganne Bender_Rich Kizer 300x300About Rich Kizer and Georganne Bender

Rich Kizer and Georganne Bender are consumer anthropologists, speakers, authors and consultants whose client list reads like a "Who's Who" in business. Companies internationally depend upon them for timely advice on consumers and the changing retail market place.

Kizer & Bender are contributors to MSNBC’s television program Your Business. They made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers, have been named two of Retailing's Most Influential People, are included in the Top 40 Omnichannel Retail Influencers, and the Top 50 Retail Influencers four years running. Their award-winning Retail Adventures blog was named the Top Retail Blog by PR Newswire Media, and is included in the Top 25 Websites for Retailers, Top 50 Retail Blogs, and the 7 Best Retail Publications just to name a few. Kizer & Bender are partners and emcees for the popular Independent Retailer Conference recently served as official correspondents for the National Retail Federation’s 2017 Shop.org Digital Retail Conference.

Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. As consumer anthropologists they stalk and study that most elusive of mammals: today's consumer. Any speaker can talk about consumers, but Georganne and Rich actually become them. In addition to focus groups, one-on-one interviews and intensive on-site studies their research includes posing as every kind of customer you can imagine. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.

Kizer & Bender’s observations are widely featured in the medias, including the New York Times, Chicago Tribune, Chicago Sun Times, Las Vegas Review Journal, NBC, CBS, ABC, WGN, MSNBC, National Public Radio (NPR), The Voice of America, AARP, Deseret News, The Washington Post, and the National Retail Federation. Their books “Visual Merchandising & Store Design: How to Set Your Sales Floor to Sell”, “BRANDING!”, and “Jingle Bells, Christmas Sells: Events, Promotions & Tips for the Holiday Season!” have helped thousands of retailers improve their bottom line. Their magazine column, Georganne & Rich on the Road, is a two-time winner of the American Society of Business Publication Editors (ASBPE) Award of Excellence.

Kizer & Bender are married, just not to each other! 2018 marks their 28th anniversary as a speaking team. Their presentations blend brilliant content with colorful examples, humor, and insight. You'll learn while you laugh! And you'll come away with inspiration, ideas, strategies, tactics, tips and techniques you can use the second you return to your business! 

Categories: Marketing, Premium Education, Premium Pass