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PREMIUM EDUCATION: MARKETING PATH | PREMIUM Pass
Tuesday, May 14 | 8:00 AM - 9:00 AM

Presented by Jay Baer, Founder and Best-Selling Author, Convince & Convert

Customer experience is how you make the customers feel. Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you. In this fast-paced, timely, dynamic session, Jay will teach his customer experience excellence framework, showcasing how any business can turn customers into advocates. Using customer service, operational excellence and small (yet memorable) differentiators, Jay’s customer experience formula is in use all over the world. Jay will share the three primary ways to use customer experience to trigger word-of-mouth, illustrate mistakes to avoid and inspire audiences to put new strategies into practice immediately.

Jay Baer 300x300About Jay Baer

Jay Baer is a Hall of Fame Speaker, New York Times best-selling author of six books, internet pioneer, entrepreneur, and the most inspirational expert on marketing, word of mouth, and customer service.

Jay spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.

His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks numerous times per year worldwide, and shows how to use technology as an unfair marketing and customer service advantage. As a result, audiences will rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned.

Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.

A fixture in social media, Jay draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. He is also an active venture capitalist, and is an investor or advisor to more than a dozen early stage technology and social media companies.

Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.

Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona. He lives in the idyllic college town of Bloomington, Indiana, with his wife and children, and travels from Indianapolis to speaking opportunities world-wide.

Categories: Marketing, Premium Education, Premium Pass