Session Details

The Connected Consumer of Tomorrow

Shawn Dubravac

MONDAY, November 15 | Room: N259/N261 | Offered twice at 8:00 a.m. and 9:15 a.m.

According to Dr. DuBravac, the consumer of tomorrow will use “the internet of me,” rely heavily on predictive customization, and live in a digital world that provides updates on their lives in real time. Dr. DuBravac looks at the rise of wearables and micro-customization, and breaks down how businesses will need to interact with their consumers as the social experiences of things like meetings, shopping, driving, and interacting change, altering with them formerly tried-and-true methods of advertising, marketing, and selling to clients.