THE CAR WASH SHOW 2020 HAS BEEN CANCELLED

DUE TO CORONAVIRUS
AND U.S. TRAVEL GUIDANCE

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Session Details

2019 ICA US Consumer Research Study: They like us. They really like us!

PREMIUM PASS | Marketing Path
Tuesday, April 7 | 9:15 AM - 10:15 AM
Tuesday, April 7 | 10:30 AM - 11:30 AM

Presented by Bob Klein
Sponsored by QualChem
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Since 1996, ICA has conducted large-scale, quantitative national consumer research that provides business-building insights for its members. Bob Klein, Chief Strategy Officer from Blue Chip Marketing Worldwide, will share key findings from the 2019 study.

In this presentation you will gain insight into four key areas that will help grow your business: (1) Car Wash Incidence – A longitudinal view of home vs. professional car washing from 1996-2016 (2) Value – What do consumers most value in car wash services? (3) Barriers – Why do consumers not wash (or wash more often) at a professional car wash?  Is there potential to convert non-washers? (4) Differentiation – What factors influence consumer preference for one professional car wash over another?

You’ll find out what fueled estimated retail sales of nearly $11 million as a record number of Americans used a Professional Car Wash in the past year. With the addition of over 25 new questions, this year’s study shines the brightest light ever on just how much consumers love washing their vehicles.

Bob_KleinAbout Bob Klein

Bob Klein has more than 30 years of experience helping clients of all sizes achieve remarkable results. The winner of twelve American Marketing Association EFFIE awards for advertising & marketing effectiveness, Bob's passion is to unearth strategic insights that inspire profitable and enduring growth. His experience is broad-ranging, providing counsel to leading brands from companies like Anheuser-Busch, Abbvie, Bayer, General Mills, KraftHeinz, Merck, Procter & Gamble, State Farm, and Tyson Foods. 

Bob’s experience includes executive leadership roles at global communications companies (DDB Worldwide, JWT, Cramer-Krasselt).  He is currently the Chief Strategy Officer for Blue Chip Worldwide, the fastest growing independent marketing company in Chicago over the past decade.

Under Bob’s leadership, Blue Chip has conducted consumer research for International Carwash Association since 2012.   

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