Soapy Joe’s, San Diego’s beloved family-owned membership-based car wash, has won its third Stevie® award in The 20th Annual American Business Awards®, being named a Gold Stevie® Award in the Communications or PR Campaign of the Year - Community Engagement. Soapy Joe’s was awarded this medal for its 2021 “Propose at Soapy Joe's” campaign.
Soapy Joe’s “Propose at Soapy Joe's” campaign was the brand’s sophomore Valentine’s Day community event, following the company’s inaugural 2020 Tunnel of Love campaign. Intended to create a never-seen-before experience that deepened the brand’s connection with the local community through community engagement, Soapy Joe’s invited couples to propose in any of Soapy Joe’s car wash tunnels, video it, and post with the chance to win $10,000 and wedding rings supplied by a local luxury jeweler. Ultimately, 10 couples shared qualifying proposal videos and Soapy Joe’s was able to give the community an extra bit of love when it needed it the most.
“Soapy Joe’s is honored to be a Gold award recipient of a 2022 Stevie Awards,” said
Lorens Attisha, CEO and founder of Soapy Joe’s. “Our local community is everything to us and it’s been incredibly special to be a part of these couples’ proposals and love stories.”
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
Soapy Joe’s is honored as a Gold Award winner for Communications or PR Campaign of the Year - Community Engagement as a result of its unique community engagement activation designed to capture the imagination of the local community and spread love during a difficult time. This win illustrates Soapy Joe’s dedication to the community as a top-rated company in San Diego and desire to create memorable experiences.
Soapy Joe’s was also previously a winner of a Gold Stevie® Award in the PR Campaign of the Year category for its Tunnel of Love 2020 campaign, which saw 10 couples marry at the Imperial Beach car wash, and a Bronze Stevie® Award in the Best Customer Satisfaction Strategy category in the 2022 Sales & Customer Service Awards.