True Blue Car Wash Inc. is entering the Texas market through a partnership with local greenfield car wash development group, Cascade Venture Partners, LLC. Through this relationship, True Blue (under its Clean Freak brand) plans to open five sites in Dallas-Fort Worth by mid-2022 and up to 30 locations over the next several years in the Texas market.
True Blue is in the process of adding a construction and real estate director to its team, who will both help oversee the Texas expansion as well as other greenfield development opportunities in True Blue’s existing markets. A greenfield strategy will allow True Blue to capitalize on lessons learned in site selection, design and branding.
“We have been monitoring the Texas market and preparing for greenfield growth over the last couple years,” said Stu Crum, CEO of True Blue. “We feel like we have now found the right partner in this market, and we are prepared as an organization for this type of exciting growth.”