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NRCC announces keynote speaker for October event

The 29th Northeast Regional Carwash Convention (NRCC), October 1-3, at the Atlantic City Convention Center, will feature motivational speaker Jay Rifenbary as its 2018 Keynote Speaker.

Rifenbary, president of Rifenbary Training & Development of Saratoga Springs, NY, is the author of the International Best Seller, “No Excuse!” — Incorporating Core Values, Accountability and Balance into Your Life and Career.” He has also authored “True to Your Core — Common Sense Values for Living Life to its Fullest” and “Return To Your Core — Principles For a Purposeful and Respected Life.”

The West Point grad and Military Commander with more than 25 years of experience as a speaker, trainer and consultant will speak on the importance of several key principles and skills, such as self-responsibility, organizational accountability, integrity, personal honesty, professionalism, self-respect, forgiveness, passion and a positive attitude as they pertain to one’s personal and professional success.

“We are so excited to hear Jay,” said 2018 Show Chairman Doug Rieck. “He comes highly regarded and his message is one every operator can benefit from hearing.”

Rifenbary’s program, “No Excuse!” is slated for Tuesday, October 3.


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