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Your promotional plan needs to be developed and ready to go when the site is ready to open. Many car washers choose to host an open house prior to public opening and a “Grand Opening” once the bugs are worked out of the equipment systems and the operational processes. Coordinate site operational readiness very carefully in order to time the launch of your promotional campaign. Your car wash advisor should be able to assist you in the design and execution of your promotional campaign. The International Carwash Association’s Marketing Tool Kit is a great resource for marketing resources and tips and tricks.
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