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Public relations is defined as the methods and activities employed to establish and promote a favorable relationship with the public. There are three main tools for you to leverage in your public relations campaign – press releases, media alerts and pitch letters – and it is important to use them appropriately.
- Press releases should be used for significant "announcements", such as the finding of a local survey. To distribute, send reporters press releases via fax or email, and follow up via phone to gauge interest and answer questions.
View Sample
- Media alerts are best for events. Send these to reporters a week in advance, and follow up via phone to find out if they will attend. View Sample
- Pitch letters can be used at any time. Even if you don’t have any “hard news” to share, pitch letters are great for reminding reporters that you’re available to serve as a car care resource. View Sample
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