Dear (reporter’s name),

Recovering from a storm, like the one that just hit here in (local city), can be costly – sometimes resulting in damaged homes, streets and sewage systems. But other assets also take a beating during inclement weather, such as our cars.

In fact, it doesn’t take a major storm to damage cars with rain – a light sprinkle has the same effect. Acid rain, a problem in urban and/or industrial cities such as ours, leaves an acidic film on cars. This may result in permanent damage if not washed off quickly and consistently.

Another car culprit is salt. Many car owners don’t realize that if they see or feel salt build-up on their cars, they should get them professionally washed immediately. Research shows that nearly $24 billion a year is spent battling automobile corrosion damage, a cost absorbed by consumers in three ways: funding auto manufacturer efforts to research corrosion-resistant paints and coatings, fixing damage caused by road or sea salt or corrosion-related depreciation of cars.

(Car wash name) is a member of the International Carwash Association. According to the Association, the (local city) environment contains potentially damaging and corrosive elements for automobiles. Because many city residents may not realize how local weather conditions can impact their cars, I’d like to offer myself as a resource for tips on car care for your next auto care story. Professional car washes are an essential part of car care for many reasons, including:

• They help protect the investment people have made in their cars. Detailing services, high-pressure water nozzles/pumps and soft cloths are the best way to clean cars, while reducing wear and tear on interiors/exteriors. Properly cared-for cars can be valued at more than $1500 higher upon resale or trade-in.

• They are better for the environment than home washes. Our business uses efficient equipment to clean cars thoroughly, while also conserving water. We pipe dirty water to treatment facilities or into state-approved drainage facilities. Quite the opposite, home car washes pollute the environment as soap and road grime (oil, tar, dirt) end up in storm sewers that flow into lakes, streams, rivers or the ocean. In fact, many cities have banned driveway or parking lot charity car-washing events, which result in soapy discharge and wasted water. Increasingly, professional car washes are considered as better site options for such events.

You are welcome to drop by my business anytime, or give me a call, if you would like specific tips on car cleanliness. I look forward to keeping in touch with you.

Regards,

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