In case you missed it, here’s our recent press release on the latest in car wash consumer research…
FOR IMMEDIATE RELEASE
Contact: Amy Goetz
7 OUT OF 10 CONSUMERS USE PROFESSIONAL CAR WASHES MOST OFTEN
CHICAGO (June 18, 2012)—In a recent study commissioned by the International Carwash Association®, 69 percent of respondents reported using professional car washes most often. This statistic is up from 52 percent in 1996.
“We find it very exciting that each time we survey, the needle keeps moving up for professional car washing,” commented the CEO of the International Carwash Association, Eric Wulf. “In roughly 15 years, we’ve gone from 1 in 2 to 7 in 10 people choosing a professional car wash most often. This is a great testament to consumers’ understanding that choosing a professional wash is a significant way to reduce their ecological footprint.”
The study’s findings also show significant differences between low- and high-frequency car washers, specifically in the area of environmental issues. High-frequency car washers indicated that the International Carwash Association WaterSavers® program increased their likelihood to wash their vehicle more frequently at a professional car wash. Numbers showed that that these same respondents would be more willing to drive out of their way or pay more to wash their vehicle at a WaterSavers car wash.
Details about the study’s findings are available in the summer issue of CAR WASH Magazine, due out mid-June. The findings will also be made available to car wash business leaders for discussion at The Car Wash Retailing Summit™ in Chicago, September 27-28, 2012.
About the International Carwash Association
The International Carwash Association® is the non-profit trade group representing the retail and supply segments of the professional car wash and vehicle care industry across North America and around the globe. With nearly 2,000 member companies representing more than 15,000 car wash locations in approximately 25 countries, the Association is the business partner and voice of the professional car wash industry. The Association produces The Car Wash Show™, the world’s largest car wash convention and trade show; administers WaterSavers®, the industry’s leading environmental recognition program; publishes CAR WASH Magazine, the premier source of information for the car wash business leader; and provides Wash Count, a tool for car wash operators to benchmark and compare their business results. To learn more, visit www.carwash.org.