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ICA Blog

New magazine, new opportunity

by Matt DeWolf | Sep 12, 2011

The first edition of CAR WASH Magazine, ICA’s new quarterly magazine for members, is at the printer. Every member company will be receiving their copy in the mail this month, with the digital edition scheduled to be released sometime in October. No small amount of planning and work has gone into this new endeavor, and we are excited for your feedback and suggestions. We are also eager to use the magazine as a new vehicle to share relevant ideas and insights with the leaders of the professional car wash industry.

On that note, I hope you will give some consideration to something mentioned in the magazine, a new program we’ve successfully experimented with and hope to introduce broadly in early 2012 – we’re calling it “ICA Wash Count.”

The concept is simple, and something every car wash leader has thought about: how do my results compare to others? It’s also related to a question I get every week: how is the car wash industry doing? Well, truth be told – we unfortunately don’t know!

Wash Count is an attempt to provide participants, and the industry, with better information about how the industry is performing, specifically in regards to wash counts and revenues. We successfully piloted the program in early 2011 with a few dozen locations and we are now hoping to gain additional participants in order to provide richer and more meaningful data.

Those who chose to participate will share their wash counts and total wash revenues by location and car wash model/type each month. (For the first year, participants will also share the same information for the previous year period in order to obtain comparative data.) Participants will see information in every category on an average and anonymous basis. So, if you have three exterior washes, you’ll see data for how exterior washes are doing in terms of car washed and average revenues – as well as for full-service washes and rollovers. We’ll also use some of the information, though not as detailed, to provide high-level trend information to the broader industry.

Data integrity and confidentiality are obviously a paramount concern. We’ve identified a third-party firm that will collect and process the data, ensuring that no other participants (or even ICA) will see any individual company’s information. This is similar to how other industries have run their programs, such as from the National Association of Convenience Stores (NACS).

This information should be helpful to you in your business planning in several ways. Most obvious is knowing how you compare to peer operations. Another is in terms of considering new investments or model/site conversions. It could also be of benefit to you for business transition, when you are looking to value and sell your business.

While such a program has not existed for the U.S. market, there are examples in the Canadian car wash industry and allied industries (e.g. NACS, PEI, etc.). This also follows ICA’s successful administration of a car wash equipment sales report for the North American market over the past two years. Through that program, we’ve shown that we can protect data submissions and provide credible industry information for the benefit of participants and the industry. I hope you’ll join us in doing the same for car wash operators.

If you’d like to learn more, or enroll today, please contact Megan Clark at mclark@carwash.org.

Thanks,

Eric

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    کاتالوگ‎ ‎ابزار مهمی در معرفی و اطلاع رسانی در حوزه های تولید و خدمات است. کاتالوگ ها قبلا شبیه به تراکت و محدود به یک برگه پشت و رو با جلدی همانند پوستر بودند، اما امروزه چاپ کاتالوگ دارای صفحات و تنوع بیشتر در شکل و طرح هستند و انواع صحافی بر روی آنها اجرا می شود. 

    چاپ کارت ویزیت نشانگر سلیقه، گرایشات، نظرات و دیدگاه های کاری یک شخص یا سازمان است. برای ‏نیازهای فوری و تیراژهای زیر 1000، چاپ دیجیتال کارت ویزیت بهترین انتخاب است. چاپ دیجیتال کارت‏ ویزیت به این صورت انجام می شود که ابتدا از فایل طراحی شده پرینت گرفته می شود و پس از آن از ‏روکش های سلفون و لمینت برای پوشش روی کارت استفاده می شود .‏ 

    چاپ بروشور‎(Brochure) ‎دفترچه یا برگه ایست (معمولا به صورت تا شده از چند جا بر روی خود) برای ‏ارائه توضیحات کاملی درباره یک محصول و نحوه استفاده از آن و بر این اساس به آن کالانما هم گفته می ‏شود . یک کاربر پس از خواندن بروشور محصول، می تواند از آن محصول استفاده کند.

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    چاپ پوستر‏ وسیله ای برای اعلان خبر در مورد رویدادها و موضوعات مختلف است که عموما به ‏صورت عمودی طراحی شده و به نمایش در می آید. ابعاد طراحی پوستر باید مناسب برای مشاهده از ‏فاصله نزدیک باشد. پوستر های قطع ‏A3‎برای گردهمایی ها، همایش ها ، اجراهای تئاتر، انواع نمایشگاهها، ‏روی داد های علمی و هنری، ارائه های دانشجویی و... به کار می رود.‏ 

    چاپ عکس معمولا با بهره گیری از مرغوب ترین نوع کاغذ (بهترین نوع کاغذ فوتو گلاسه) برای ‏چاپ عکس ها در بهترین کیفیت از نظر رنگ و رزولوشن و با ماندگاری بسیار بالا به کار می رود. ‏کاغذ فتوگلاسه به دلیل کوتینگ ژلاتین و روکش صیقلی خود بهترین کیفیت را برای عکس چاپ ‏شده ایجاد می کند.‏ 

    تخفیف دانشجوییخانه طراحان سام مشتریان را ثروت خود تلقی می کند و با آگاهی از ارزش این ثروت تلاش می کنیم در راستای بهبود فرآیند خدمت رسانی و افزایش سطح رضایتمندی مشتریان در چهارچوب حرفه ای و تخصصی گامهای شایسته ای برداریم. 

    چاپ لمینت ، سریع ترین و کاربردی ترین شیوه محافظت از محصولات چاپی و بالابردن مقاومت آنها در برابر رطوبت، پارگی و دیگر تاثیرات محیطی است. برای این کار لایه نازک و شفافی از پلاستیک بر یک یا دو طرف کارِ چاپ شده چسبانده می شود. 

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